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This article combines current news with luxury watches. The images and content of the article were initially created using AI and then rewritten by an editor.
"What brand is the watch that actor is wearing?"
"I'd love to own the same model as my favorite athlete someday."
Have you ever felt that way?
This time, we've compiled a list that will be useful for both watch beginners and collectors, based on models worn by celebrities that have been in the spotlight from 2024 to 2025. The figures and price ranges are compiled based on the latest information, so it should be just right for getting a grasp on the current state of trends.
Luxury Watch Trends 2025 | Latest Models and Popular Brands Selected by Celebrities
In recent years, there have been many opportunities to see celebrities' wrists in close-up on the red carpet and at sports award ceremonies. There are also cases where people fall in love at first sight with a watch they saw on social media, thinking, "I want that model that person is wearing."
In this article,
- The latest watches worn by Japanese actors and athletes
- High-end and vintage watches chosen by international celebrities
- How to choose from the perspectives of beginners and collectors
- Market trends and future prospects around 2025
The topics are explained in an easy-to-understand manner using case studies. There are coordinations that will make you think, "I want to copy this combination!", and there are also watches that will make you say, "I was really surprised at the price..." This is a real treat for any watch fan.
The latest watch trends chosen by Japanese actors [2024-2025]
Let's start by looking at the wrists of Japanese actors. Between 2024 and 2025, there were particularly noticeable examples of overlapping watches at HUBLOT events. The watch has a good balance of fashion and presence, and seems to be popular among actors who value "ease of matching with outfits."
For example, actress and model Rika Izumi wore the Big Bang One-Click Monochrome Steel Diamond, a model exclusive to Japan. The 33mm case is set with diamonds and paired perfectly with her refreshingly colored dress. Priced at around 2 million yen, it's a luxurious piece that's easy to imagine wearing every day.
Actors Masaru Kasamatsu and Toru Sakurada chose the Square Bang with its rectangular case and the Big Bang Unico , which is equipped with the company's UNICO movement. Both are chronograph watches, and they successfully combine a sporty feel with a modern feel. This selection method is a good reference for those aiming for a modern look that isn't just limited to suits.
| Actor Name | brand | Representative wearing model | Estimated price range (tax included) |
|---|---|---|---|
| Izumi Rika | Hublot | Big Bang One Click Monochrome Steel Diamond | Approximately 2 million yen |
| Masaru Kasamatsu | Hublot | Square Bang Unico King Gold model | Approximately 5 to 6 million yen |
| Sakurada Street | Hublot | Big Bang Unico Black & White (Japan Exclusive) | Approximately 2 million to 2.5 million yen |
Looking at how the actors were selected,
- Case size is around 40mm or less depending on the occasion
- The color should be monochrome to match the outfit, or a vivid color as an accent.
- Eye-catching details such as chronographs and skeletons
This brings to mind the point that, interestingly, the more glamorous the venue, the more likely people are to choose a "slightly bold design."
Athletes' Favorite Watches: Practicality and Status
Next, let's look at the wrists of athletes. Two notable examples in recent years are Shohei Ohtani and Naoya Inoue . Both have attracted attention not only for their athletic achievements but also for their choice of watches.
Otani favors models from his contract brand , Seiko/Grand Seiko . At the New York Press Association dinner, he wore the Grand Seiko SBGW295 , a hand-wound dress watch. Limited to 500 pieces, with a list price of approximately 1.8 million yen, the model stands out for its simplicity and high quality. This choice, in a good way, betrays the image of "athletes = flashy chronographs," making it a highly popular combination.
Meanwhile, Naoya Inoue, as a Hublot ambassador , wears the ultra-high-end Big Bang Integrated Tourbillon Full Purple Sapphire, a limited edition of just 10 pieces worldwide, priced at around 70 million yen. The purple sapphire case makes a striking statement on the stage after a match, making it truly a watch worthy of the "champion of the century."
From a beginner's perspective, you might think, "A model this expensive is not realistic..." but if you change your perspective,
- Partnerships with brands (Seiko x Otani, Hublot x Inoue)
- A subdued model for formal occasions (e.g., Grand Seiko)
- An ultra-high-end model to mark a milestone in your life
It's a very helpful role model for choosing the right watch for your needs. Especially for those considering their first watch after entering the workforce, starting with a simple three-hand dress watch like Ohtani's is a good choice.
Vintage and high-end watches worn by international celebrities
In the world of international celebrities, in addition to classic brands such as Richard Mille and Rolex , the ways in which they express their individuality are becoming more diverse, with some even choosing vintage Cartier .
For example, young actor Timothée Chalamet made headlines when he wore a vintage Cartier Bagnoire watch from the 1990s on the red carpet at the Academy Awards. His choice of a good old dress watch over the latest high-tech watch is sure to appeal to fashion-conscious people.
Meanwhile, Michelle Yeoh and other top athletes are increasingly choosing highly adorned models, such as diamond-adorned Richard Mille and Rolex Lady-Datejust . Because the red carpet is lit up by strong light, it is only natural that "good looks" such as "jewelry + skeleton + complicated mechanisms" are prioritized.
From a collector's perspective,
- The long-term value of limited edition and vintage models
- Risk of temporary price rise due to celebrity wear
- Domestic distribution volume and maintenance system
It is important to calmly assess the above points. Especially with models that cost hundreds of thousands of yen, you should not jump at the chance just because "someone has worn it," but rather be mindful of the overall balance of your portfolio.
How beginners and collectors view celebrity models
Even if it's the same "model worn by a celebrity," beginners and collectors will look at it slightly differently. Here, we'll organize the items you should check from each perspective.
A beginner's perspective on watches
- Is the case size suitable for your lifestyle? (40mm or less is a safe bet)
- Is the brand easy to maintain? (Does it have a domestic service center?)
- Design that can be used both on and off
- Is it within your budget (balance with your annual income and savings)?
For example, starting with a Grand Seiko, which blends in with dressy occasions like Ohtani did, is a classic choice for beginners looking for a watch that will last a long time.
A collector's perspective
- Limited edition, discontinued, and background story
- The uniqueness of the movement (in-house, complications, etc.)
- Relationship with celebrities (ambassador contract or private)
- Market trends over the past few years and future resale value
Models that can be described as "masses of technical skill and rarity," such as the sapphire case and tourbillon worn by Inoue, are extremely interesting in terms of long-term value. However, because the price is also in a different league, they may be closer to "patronage-style enjoyment" than investment.
Future Outlook for the Luxury Watch Market and Celebrity Trends
Looking at the luxury watch market through to 2025, we are beginning to see a gradual shift away from the simple notion that "if a model is worn by a celebrity, it will all rise in price." With price adjustments following the COVID-19 pandemic, some models have returned to a more stable market price from their peak.
on the other hand,
- A small-scale production model with excellent technical and craftsmanship
- A turning point in the brand's history
- A model that will be the "face" of the brand and is worn continuously by ambassadors
Watches that meet these criteria tend to receive stable reviews over the long term. Information on celebrities wearing a watch can be used as a clue to understand its "context."
Personally, I find that choosing a watch becomes much more enjoyable if you pay attention not only to who is wearing it, but also to the background of why that person chose that particular model. This is truly the joy of being a watch fan.
Summary: How to use celebrities' favorite glasses to help you choose your own
In this article, we have picked out some watches worn by celebrities from 2024 to 2025, and summarized the trends and how to choose one.
- Japanese actors tend to choose "eye-catching watches" such as highly fashionable Hublot watches.
- Athletes are known for choosing models that combine practicality with the brand's story.
- Overseas celebrities are increasingly incorporating vintage fashion into their "individuality" rather than just high-end styles
- Beginners and collectors have very different needs and budgets
Watching models worn by celebrities can give you an opportunity to think about what kind of watch you would like to wear and in what kind of occasions. If there is a model that catches your eye, try holding it in your hands first to check the size, weight, and expression of the dial.
Commit Ginza offers a wide range of options, from the latest models to vintage pieces, as well as interesting investment pieces. If you're interested, please also see the following page.
Frequently Asked Questions (FAQ)
Q1. Where should I start when looking for the same watch as a celebrity?
First, find out the brand name and series name (e.g., Rolex Daytona, Grand Seiko Elegance Collection). It would be best if you could also identify the model number, but if this is difficult, please note down the watch's characteristics, such as the case shape, color, bezel, and bracelet material, and share them with us when you contact us.
Q2. Is it okay to buy celebrity models for investment purposes?
Depending on the model, it may continue to appreciate in value over the long term, but we don't recommend judging it solely on who has worn it. It's best to consider it as an investment that you can enjoy using, after also looking at the brand's history, the number of pieces produced, and the reputation of the movement.
Q3. Is there a model that is not too flashy that is your first watch?
Yes, for example, simple three-hand models from Grand Seiko and Omega are popular because they can be paired with both suits and casual wear. Case diameters of around 37-40mm, with stainless steel or leather bracelets, make these watches easy to wear both on and off the job.
Q4. What should I be careful of when buying a used watch that is similar to a celebrity model?
Be sure to check the accessories (box, warranty card, bracelet links) and whether the watch has been serviced by an authorized service center. It's also important to check whether the case has been worn down due to excessive polishing or whether it has been modified with any parts. At Commit Ginza, we check the condition and authenticity of watches before selling them, so please don't hesitate to ask any questions you may have.
Q5. If I don't know which one is right for me, how can I get advice?
If you let us know your budget, the style of clothing you usually wear, and the occasion you would like to use it for (work, formal, holiday, etc.), we can suggest some options. We also welcome inquiries based on an image, such as "I like the look of this celebrity."
