Main High-End Models | Weekly Market Report

※ The reference purchase prices listed in this column are based on our research as of August 2, 2026. Market prices fluctuate daily and may differ significantly from the price on the day of viewing.
※ The purchase price conditions are based on unused items with complete accessories (warranty dated within 1 month).
※ Exchange rate at the time of column publication: 1 USD = 158 JPY

Rolex, the epitome of luxury watches, and the "Holy Trinity" brands: Patek Philippe, Audemars Piguet, and Vacheron Constantin.
The market value created by these brands is not just "price information." For enthusiasts, it signifies asset value and status, and for investors, it's a sign of a dynamic market.
This column tracks market changes and trends by comparing the retail price and the latest purchase price each week, focusing on Rolex gold models and key models from the Holy Trinity brands.
This content is useful for those considering selling or buying, as well as those who want to know "which models are currently valued in the market."
We will be publishing weekly, so please make it a habit to check for hints to inform your next move.

126500LN White

Reference Purchase Price

As of 2026/07/26	6,250,000 JPY
As of 2026/08/02	6,250,000 JPY
Difference	±0 JPY
Reference Retail Price	2,499,200 JPY
Difference from Retail Price	＋3,750,800 JPY

126500LN Black

Reference Purchase Price

As of 2026/07/26	5,250,000 JPY
As of 2026/08/02	5,250,000 JPY
Difference	±0 JPY
Reference Retail Price	2,499,200 JPY
Difference from Retail Price	＋2,750,800 JPY

126710BLRO Jubilee

Reference Purchase Price

As of 2026/07/26	4,000,000 JPY
As of 2026/08/02	4,000,000 JPY
Difference	±0 JPY
Reference Retail Price	1,780,900 JPY
Difference from Retail Price	＋2,219,100 JPY

126710BLNR Jubilee

Reference Purchase Price

As of 2026/07/26	3,300,000 JPY
As of 2026/08/02	3,200,000 JPY
Difference	−100,000 JPY
Reference Retail Price	1,780,900 JPY
Difference from Retail Price	＋1,419,100 JPY

126720VTNR Jubilee

Reference Purchase Price

As of 2026/07/26	2,980,000 JPY
As of 2026/08/02	2,950,000 JPY
Difference	−30,000 JPY
Reference Retail Price	1,862,300 JPY
Difference from Retail Price	＋1,087,700 JPY

126710GRNR Jubilee

Reference Purchase Price

As of 2026/07/26	3,650,000 JPY
As of 2026/08/02	3,600,000 JPY
Difference	−50,000 JPY
Reference Retail Price	1,780,900 JPY
Difference from Retail Price	＋1,819,100 JPY

124060

Reference Purchase Price

As of 2026/07/26	2,170,000 JPY
As of 2026/08/02	2,120,000 JPY
Difference	−50,000 JPY
Reference Retail Price	1,494,900 JPY
Difference from Retail Price	＋625,100 JPY

126610LN

Reference Purchase Price

As of 2026/07/26	2,470,000 JPY
As of 2026/08/02	2,400,000 JPY
Difference	−70,000 JPY
Reference Retail Price	1,683,000 JPY
Difference from Retail Price	＋717,000 JPY

126610LV

Reference Purchase Price

As of 2026/07/26	2,600,000 JPY
As of 2026/08/02	2,450,000 JPY
Difference	−150,000 JPY
Reference Retail Price	1,764,400 JPY
Difference from Retail Price	＋685,600 JPY

126600

Reference Purchase Price

As of 2026/07/26	2,050,000 JPY
As of 2026/08/02	2,050,000 JPY
Difference	±0 JPY
Reference Retail Price	2,156,000 JPY
Difference from Retail Price	−106,000 JPY

136660 D-Blue

Reference Purchase Price

As of 2026/07/26	2,480,000 JPY
As of 2026/08/02	2,480,000 JPY
Difference	±0 JPY
Reference Retail Price	2,352,900 JPY
Difference from Retail Price	＋127,100 JPY

124270 36mm

Reference Purchase Price

As of 2026/07/26	1,600,000 JPY
As of 2026/08/02	1,600,000 JPY
Difference	±0 JPY
Reference Retail Price	1,177,000 JPY
Difference from Retail Price	＋423,000 JPY

224270 40mm

Reference Purchase Price

As of 2026/07/26	1,600,000 JPY
As of 2026/08/02	1,600,000 JPY
Difference	±0 JPY
Reference Retail Price	1,241,900 JPY
Difference from Retail Price	＋358,100 JPY

226570 White

Reference Purchase Price

As of 2026/07/26	1,900,000 JPY
As of 2026/08/02	1,900,000 JPY
Difference	±0 JPY
Reference Retail Price	1,576,300 JPY
Difference from Retail Price	＋323,700 JPY

226570 Black

Reference Purchase Price

As of 2026/07/26	1,890,000 JPY
As of 2026/08/02	1,890,000 JPY
Difference	±0 JPY
Reference Retail Price	1,576,300 JPY
Difference from Retail Price	＋313,700 JPY

126622 Blue

Reference Purchase Price

As of 2026/07/26	2,250,000 yen
As of 2026/08/02	2,250,000 yen
Difference	±0 yen
Reference Retail Price	1,960,200 yen
Difference from Retail Price	＋289,800 yen

126622 Slate

Reference Purchase Price

As of 2026/07/26	2,580,000 yen
As of 2026/08/02	2,580,000 yen
Difference	±0 yen
Reference Retail Price	1,960,200 yen
Difference from Retail Price	＋619,800 yen

336934 Green Jubilee

Reference Purchase Price

As of 2026/07/26	4,200,000 yen
As of 2026/08/02	4,200,000 yen
Difference	±0 yen
Reference Retail Price	2,663,100 yen
Difference from Retail Price	＋1,536,900 yen

336934 Blue Jubilee

Reference Purchase Price

As of 2026/07/26	3,900,000 yen
As of 2026/08/02	3,900,000 yen
Difference	±0 yen
Reference Retail Price	2,663,100 yen
Difference from Retail Price	＋1,236,900 yen

134300 Green

Reference Purchase Price

As of 2026/07/26	1,550,000 yen
As of 2026/08/02	1,550,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋505,000 yen

134300 Pistachio

Reference Purchase Price

As of 2026/07/26	1,600,000 yen
As of 2026/08/02	1,600,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋555,000 yen

134300 Lavender

Reference Purchase Price

As of 2026/07/26	1,800,000 yen
As of 2026/08/02	1,750,000 yen
Difference	−50,000 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋705,000 yen

134300 Beige

Reference Purchase Price

As of 2026/07/26	1,450,000 yen
As of 2026/08/02	1,450,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋405,000 yen

126000 Pistachio

Reference Purchase Price

As of 2026/07/26	1,500,000 yen
As of 2026/08/02	1,500,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋503,400 yen

126000 Lavender

Reference Purchase Price

As of 2026/07/26	1,500,000 yen
As of 2026/08/02	1,500,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋503,400 yen

126000 Beige

Reference Purchase Price

As of 2026/07/26	1,400,000 yen
As of 2026/08/02	1,500,000 yen
Difference	＋100,000 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋503,400 yen

126000 Turquoise

Reference Purchase Price

As of 2026/07/26	2,450,000 yen
As of 2026/08/02	2,450,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋1,453,400 yen

126000 Candy Pink

Reference Purchase Price

As of 2026/07/26	1,650,000 yen
As of 2026/08/02	1,650,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋653,400 yen

126334 Slate Roman Jubilee

Reference Purchase Price

As of 2026/07/26	2,550,000 yen
As of 2026/08/02	2,550,000 yen
Difference	±0 yen
Reference Retail Price	1,764,400 yen
Difference from Retail Price	＋785,600 yen

126334 Mint Green Jubilee

Reference Purchase Price

As of 2026/07/26	2,550,000 yen
As of 2026/08/02	2,550,000 yen
Difference	±0 yen
Reference Retail Price	1,764,400 yen
Difference from Retail Price	＋785,600 yen

126234 Slate Roman Jubilee

Reference Purchase Price

As of 2026/07/26	2,000,000 yen
As of 2026/08/02	2,000,000 yen
Difference	±0 yen
Reference Retail Price	1,502,600 yen
Difference from Retail Price	＋497,400 yen

126234 Mint Green Jubilee

Reference Purchase Price

As of 2026/07/26	2,250,000 yen
As of 2026/08/02	2,250,000 yen
Difference	±0 yen
Reference Retail Price	1,502,600 yen
Difference from Retail Price	＋747,400 yen

Summary

Overall, the market has been stable recently. Of course, there are upward and downward fluctuations for each model, but overall, the trend is positive, so we are very much looking forward to next week's market conditions. There have been price revisions, but we will continue to monitor their impact. If you are considering selling, please do not hesitate to contact us. We hope this column has sparked some interest in luxury watches. See you next time!

監修者のプロフィール

Previous article Next article