Key High-End Models | Weekly Market Report

※The purchase price reference values published in this column are based on our company's research as of May 24, 2026. Market prices fluctuate daily and may differ significantly from the current price on the viewing date.
※The conditions for the purchase price are based on items that are unused and complete with all accessories (warranty card date within 1 month).
※Exchange rate at the time of column publication: 1 USD = 159 JPY

Rolex, synonymous with luxury watches, and the "Big Three" watch brands—Patek Philippe, Audemars Piguet, and Vacheron Constantin.
The market value created by these brands is not just "price information"; for enthusiasts, it's an indicator of asset value and status, and for investors, it's a sign of a dynamic market.
In this column, we will track market changes and trends by comparing the retail prices with the latest purchase prices, focusing on Rolex's solid gold models and key models from the Big Three brands, updated weekly.
This content is useful for those considering selling or buying, as well as for those who want to know "which models are valued in the current market."
We will deliver updates weekly, so please make it a habit to check them for hints to inform your next move.