2025 has been another impressive year for the luxury watch industry.

The over-hyped mood had been in a lull for the past few years, but it began to pick up again in the latter half of 2025, causing prices to soar for some models. Demand has tended to be concentrated on classic models and ever-popular models, and some may feel that a polarization is progressing. Meanwhile, there are popular models that gained a lot of popularity and support, but were sadly discontinued in 2025.

So, this time, we'd like to look back at the trends in 2025 and introduce some popular discontinued models. Please enjoy until the end.

① [Patek Philippe] "Nautilus" "Ref. 5712/1A-001"

Basic specifications : Year of manufacture: 2006-2025 Case: 40mm
Material: SS
Water resistance: 30m Movement: Automatic: Cal.240 PS IRM C LU

This masterpiece stainless steel model, affectionately nicknamed "Petit Computer" for nearly 19 years since its debut in 2006 to mark the 30th anniversary of the Nautilus, has finally disappeared from the lineup. Thanks to its ultra-thin movement with a micro-rotor, it boasts a remarkable thickness of just 8.52mm despite its multifunctionality. Its asymmetrical dial layout added a unique character to Gérald Genta's original design, making it one of the most sought-after stainless steel models. Following the announcement of its discontinuation, premium prices on the secondary market have accelerated.

② [Patek Philippe] "Aquanaut" "Ref. 5167/1A-001"

Basic specifications : Year of manufacture: 2007-2025 Case: 40.8mm
Material: SS
Water resistance: 30m Movement: Automatic: Cal.324 SC or Cal.26-330 SC

Of the "Ref. 5167" series, which is synonymous with the Aquanaut, the "5167/1A" with a stainless steel bracelet has been discontinued. While the tropical band (rubber) is a standard feature of the Aquanaut, this bracelet model emphasized the practicality and luxury of a "luxury sports" model. Its discontinuation (end of production) amid constant rumors of a successor model marked a strong generational change in Patek Philippe's sports models.

3. [Rolex][Rolex] Yacht-Master "Ref. 226659 Falcon's Eye"

Basic specifications : Year of manufacture: 2022-2025 Case: 42mm
Material: 18KWG
Water resistance: 100m Movement: Automatic: Cal.3235

The natural stone "Falcon's Eye" dial, which was previously available on the white gold Yacht-Master 42, has disappeared from the catalog. This dial, with its distinctive bluish stripes, was highly sought after due to its rarity, with each piece having a different look, but it has been discontinued just three years after its introduction. The current Yacht-Master 42 is limited to black dials and titanium models, and this "Falcon's Eye" dial, which embodies the mysterious charm of natural stone, has been in limited circulation until now, so it will likely become even rarer. We have not yet received this model, so it is one we look forward to seeing how it develops in the future.

* Source: "Rolex" https://www.rolex.com/

summary

Looking back at the models that will be discontinued in 2025, we can see contrasting trends: Patek Philippe is reorganizing its stainless steel sports models, which have been the "face" of the brand for many years, while Rolex is discontinuing production of distinctive models as scheduled in a short period of time. The "final model years" of these models will likely become even more important in the future.

Additionally, for Audemars Piguet and Vacheron Constantin, there were no notable discontinuations of popular major models, giving the impression that this year was a year in which they expanded their lineup.
From now on, discontinued models will only be available on the secondary market, so if you are looking for one, we recommend that you register for notifications when they become available.

If you are interested in any of the watches, please take this opportunity to register your interest (request for restock).

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