Many "luxury watches" are made in Switzerland. There are also many brands that were founded overseas, such as in Germany, but have since relocated to Switzerland.
So why did this luxury watch manufacturer, beloved all over the world, choose Switzerland as its base?
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Why are luxury watches made in Switzerland?
One of the reasons for this is the Swiss environment: Switzerland is a hilly country with a relatively mild climate, especially in the south, where the Mediterranean influence gives it a milder climate and a steady rainfall.
A watch is a precision instrument. Nowadays, it is possible to improve the environment by investing in various facilities, but back then, there was not even an air conditioner. If the development environment was hot and humid, the condition of the parts would deteriorate, and the craftsmen working there would not be able to concentrate on honing their skills. The stable Swiss climate was ideal for both watchmakers and watches.
In addition, the clear water of Switzerland was used for cleaning and polishing parts, and water transportation using canals was also well developed at the time, so watchmakers at the time moved their bases to Switzerland. Of course, Swiss watch technology was already advanced, so another reason for moving to Switzerland was probably to absorb that technology.
As a result of a combination of various reasons, as time went on, watchmaking technology became concentrated, consolidated, and further refined in Switzerland.
With a rich history of watchmaking and solid traditional techniques, Switzerland is now able to develop luxury watches of a commensurate quality.
13 Characteristics of Swiss Watch Manufacturers
There are many Swiss watch makers, and each manufacturer has its own unique features. Here we will introduce the features of watches from 13 Swiss watch makers.
Rolex
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The name itself is the ultimate in elegance. It is easy to pronounce and remember for people of all countries, with only five letters, making it synonymous with luxury watches . Rolex is also the origin of many watch inventions, and the "Datejust," which changes the date at midnight, was completed in 1945. Rolex was also the developer of other features such as complete waterproofing and automatic winding mechanisms.
The history of the evolution of watches cannot be discussed without mentioning Rolex, a watch with such a long history and authority. The company was originally established as a watch trading company in the UK, but due to the high customs duties on watches, it moved its base to Switzerland, where development began.
It has continued to evolve remarkably in recent years, and is a watch that combines practicality and status, so much so that it is called the pinnacle of practical watchmaking.
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Patek Philippe
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While many people tend to value practicality when it comes to watches, Patek Philippe is a brand that has elevated watches to the level of art . Even among genuine Swiss watch brands, this perception is truly unique.
It is said to be the best watch that an individual can buy, and is the dream watch of watch lovers. Even today, it is made by hand by skilled craftsmen over a huge amount of time, and the level of perfection is truly a work of art. They state that they will always repair even models that are over 100 years old.
In keeping with its founder's goal of "creating the world's most valuable watches," Patek Philippe continues to create works of art today.
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Audemars Piguet
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It is one of the most prestigious brands and is counted among the world's three greatest watch brands. The company's thorough manual work and advanced technological development, such as the development of the most complex mechanisms at the time, such as the sonnerie and perpetual calendar, and the world's thinnest movements, have earned it the nickname "miracle hands."
In 1972, the brand developed the Royal Oak, revolutionizing the world of luxury sports watches.
Audemars Piguet watches are simple yet exude a high-class atmosphere, and elegance is evident in every aspect of their design.
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Vacheron Constantin
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Founded in 1755, it is the oldest existing watch brand . The company is also known for developing various complicated mechanisms. As one of the world's three largest watch manufacturers, it specializes in jewelry watches, and has a history of making gifts for the king of Egypt.
In 2015, the company unveiled the world's most complicated watch, Reference 67260, which took three watchmakers eight years to create.
Vacheron Constantin watches continue to fascinate watch enthusiasts to this day.
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Jaeger-LeCoultre
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There are many Swiss watch brands, but there are very few manufacturers that produce everything in-house, including Jaeger-LeCoultre . Jaeger-LeCoultre is a brand with outstanding technical capabilities, and has developed numerous patented technologies. The number is an astounding 400. Using their overwhelming technical capabilities, they produce approximately 1,200 calibers.
Jaeger-LeCoultre watches are classic yet somehow innovative, and I get the impression that there are many such attractive watches.
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Breguet
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This watch brand was founded by a genius who made such a huge contribution to the development of watches that it is no exaggeration to say he is the father of mechanical watches .
Traditional Breguet hands, Breguet numerals, guilloche dials, see-through bags, etc. are based on the first model created by the genius. The technology and innovation of the genius watchmaker born in Switzerland in 1747 has been passed down to the present day, and he still creates new watches today.
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omega
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Omega, a luxury watch brand known to all Japanese people, was actually born in Switzerland. If there was one glorious achievement of Omega, it would be "the first watch to fly to the moon."
The Speedmaster, worn on the moon landing, is still loved by many watch enthusiasts today. The Speedmaster is also the only model allowed to be worn on the six moon landings, and it uses a hand-wound caliber.
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Richard Mille
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The brand was founded in 1991 with the concept of "F1 watches" . This model, which makes full use of materials and structures used in car bodies, blew away the conventional wisdom of the watch world. In fact, the brand has announced collaborations with top athletes such as F1 driver Felipe Massa, and has released a series of watches with flexible and original ideas.
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Girard-Perregaux
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It has a long history, having been founded in 1791. In fact , it was imported to Japan in 1861, so it is a watch brand with deep ties to Japan .
Girard-Perregaux is known for its innovative designs and the unique models they sell. In fact, it was Girard-Perregaux that introduced the first Swiss quartz wristwatch.
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Hublot
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Hublot, which means "porthole" in French, has released many watches with distinctive round screw-fastened bezels that resemble the windows of a ship, as its name suggests. Hublot is sometimes called the "royal watch" because it was favored by royalty, but even with this solid reputation, the brand continues to take on new challenges.
They actively use materials that are not often used in watches, such as ceramic, carbon fiber, and fiberglass. It is still fresh in our memory that they became the official watch of the FIFA World Cup .
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IWC
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A prestigious brand of practical watches whose name always comes up when talking about the history of watches.
IWC continues to be successful with its simple and stylish designs and annual series renewal, but it was once loved by royalty and aristocrats, and its achievements are immeasurable, including creating the world's first digital pocket watch in 1885.
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Frank Muller
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This watch brand is named after Franck Muller, a watchmaker who has earned the title of genius. Founded in 1992, Franck Muller has been creating a succession of "true genius pieces" that combine overwhelming technical skill, style, and uniqueness.
Its unique design remains timeless to this day and continues to impress watch enthusiasts around the world.
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Breitling
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Developed for pilots, it was chosen as the official watch of the Aircraft Owners and Pilots Association due to its high reliability. Its precision and high visibility, also known as an instrument for professionals, continue to evolve today, making it an indispensable watch for pilots.
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Where should I buy it so I don't regret it later?
Swiss watches excel in all aspects, including tradition, technology, and design, but if you just buy a model that you like, you may regret it later.
Firstly, you don't know if it's genuine, and secondly, you don't know if the after-sales service is acceptable.
So where can you get a luxury Swiss watch?
Official Retailer
One is the official retailer of each manufacturer. Naturally, since it is sold directly by the manufacturer, there is no risk of counterfeiting and you can purchase in perfect condition. You can also receive the manufacturer's warranty.
However, discontinued models are no longer sold by official retailers, so if you see something you like, your only option is to buy it second-hand.
However, once you purchase something from a site like an online auction, it is impossible to distinguish whether it is a fake or the real thing unless the site is extremely trustworthy.
Therefore, when purchasing a discontinued model, you can prevent such troubles from occurring by using a shop that specializes in second-hand goods that only sell items that have passed inspection by professional appraisers .
If you're buying a limited edition model, choose a place that offers a buy-back guarantee.
If you want to purchase a discontinued model, you will need to find some way to buy a second-hand item, but there may be times when you find that the product you purchase is not what you expected, or you want to replace it with something different in a few years.
That's why we recommend Commit Ginza's minimum 80% guarantee . At Commit Ginza, we guarantee to buy back any watch you purchase at a minimum of 80% of the price . Depending on the manufacturer and model, we may buy back the watch at 90% or more of the price.
This will definitely be a great support when you want to replace your watch, such as when you are not satisfied with the watch you are wearing or when you want to upgrade your watch. This is a guarantee that is hard to find in general sales channels.
If you are purchasing a discontinued model, why not take advantage of Commit Ginza's warranty system?
summary
Switzerland is home to some of the world's leading watch manufacturers. The technology and designs that these numerous watch manufacturers have competed against one another for have transcended the ages and are still passed down to each manufacturer today.
Why not have one of these world-renowned Swiss watches on hand?
Thank you for reading.
If you have any luxury watches you would like to sell, please feel free to contact Commit Ginza!
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If you are looking to buy a Swiss watch or sell it for a high price, be sure to come to Commit Ginza!
- "I want to sell my unused watch for as much as possible."
- "I want a thorough assessment."
- "I want to buy from a store with a good track record."
If you have these requirements, Commit Ginza is perfect for you !
Commit Ginza is a watch store that operates on the concept of "buy high, sell low" in the used watch market, where prices are said to be difficult to understand.
Our experienced watch appraisers assess the watches to determine the market value and set the appropriate price. We also strive to maximize the profit margins of our stores and improve customer satisfaction.
As a result, the commission rate for deposit sales is only 3% (industry average is 10%).