"When you buy something, the value of the asset decreases from the moment you buy it."
It is a very normal thing in our daily lives. Also, anything that has a physical form will eventually break. Unless it is something that will not lose its shape semi-permanently like gold and silver, the asset value of the thing will decrease from the moment you buy it.
Watches are no exception. Even expensive watches, let alone cheap ones, usually lose value from the moment they are purchased.
However, there are some watches that maintain their high asset value , with some even selling for several times their retail price.
What are the conditions for a watch to have such high asset value?
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A watch with high asset value is one that continues to be popular
The key to a watch with high asset value is one that remains popular .
Watches that are always in demand (have fans) will circulate even at high prices, so they always maintain high value even in the second-hand market.
Watches with this feature are rarely found among general brands, and are only sold by watch manufacturers known as luxury watch brands .
What makes a watch a valuable asset?
Conditions for a watch to have high asset value: 1. It has already been evaluated as having asset value.
One of the conditions for a watch to have high asset value is that it has already been evaluated as having "asset value" in other words, it has become a premium item .
If a watch becomes premium, the number of people who want it (demand) increases, but since it is difficult to increase production (supply), the premium trend continues and the market price gradually rises accordingly. This structure can be said to make luxury watches into a highly reliable "real asset."
Conditions for a valuable watch: 2. Permanent maintenance possible
One of the reasons why a watch loses value is that it can no longer be repaired .
Wristwatch parts have a lifespan . To continue using the watch, parts need to be replaced , but the more time passes, the more scarce the parts become.
This means that the watch cannot be repaired and becomes junk (broken) .
However, many luxury watch brands offer a lifetime repair guarantee . Although it is a guarantee, it is not a free guarantee, but they will accept paid repairs no matter how old the product is.
This ensures that the product will never be beyond repair for the life of the brand.
One of the reasons why luxury watches have high asset value is largely due to the generous support provided by the brand.
Condition 3 for a valuable watch: It must be popular on a global scale.
High-value watches are popular all over the world .
Even if something is not that popular in Japan, if it is attracting attention around the world, demand and prices will increase.
Brands such as Rolex are recognised around the world.
In other words, to take an extreme example, even if a product doesn't sell at all in Japan, if there is demand on a global scale, the price is unlikely to fall .
Choosing such a brand or model is necessary to maintain high asset value.
Highly valued watch brands seriously recommended by appraisers
Based on these conditions, we will introduce you to "brands that are unlikely to experience a significant drop in asset value" and specific models that are seriously recommended by appraisers.
Highly Valuable Brands 1. Rolex
Rolex has a history of over 100 years, and as a result of various ingenious sales and advertising strategies, it has become the most well-known brand in the world. Of course, the quality is also impeccable.
Even among people in Japan who are not interested in watches, many know the name Rolex.
There is active trading in the second-hand market, and popular Rolex models sell out quickly at our store.
Among all Rolex models, the Daytona is particularly popular and has a high asset value.
The Daytona is a model created as the official watch of the Daytona International Speedway, the motorsport event mentioned above.
The Daytona is the only Rolex equipped with a chronograph (stopwatch function). It is popular not only in Japan but all over the world, and is often traded at prices above the list price.
This is the perfect watch to own as an investment.
However, it is very difficult to purchase it at an authorized store .
Even if you go on a "Daytona marathon" visiting various authorized stores, you still won't be able to get your hands on one. If you are lucky enough to find a Daytona, it would be worth buying it on the spot.
Another watch you should keep in mind is the GMT Master and GMT Master II .
The GMT Master and GMT Master II are watches made for pilots, and are made up of four hands: a second hand, an hour hand, a minute hand, and a GMT hand. The combination of the GMT hand and the other three hands allows you to see the current time and the time at your destination at a glance.
The two-tone bezel is simply stylish, but there is also likely to be high demand from businessmen who travel the world.
Prices for these items are also currently continuing to rise, and there are many models whose prices are very resistant to falling and are priced above the list price .
Highly Valuable Brands 2. Patek Philippe
Patek Philippe is one of the three major watch brands in the world and is known as the Swiss watch manufacturer with the highest quality in the world . It is one of the few remaining manufactures (completely in-house production) .
Patek Philippe's watchmaking technology is among the best in the world, and they are the creators of numerous complex mechanisms.
This brand once produced watches worn by royalty and aristocrats, and is still popular among the wealthy, politicians, and big-name celebrities.
It has the world's most prestigious status, making it a watch brand that is in high demand and unlikely to lose its value .
Among all Patek Philippe watches, the Nautilus and Aquanaut models are particularly resistant to depreciation.
The Nautilus is a watch modeled after a ship's porthole, and is said to have saved Swiss watches, which had been hit hard by the introduction of quartz watches.
This was Patek Philippe's first sports watch, and was developed with the help of the genius designer Gerald Genta .
The Aquanaut is a watch developed based on the Nautilus, but has a more modern design than the Nautilus. It is a watch that is "simple, yet somehow exudes nobility."
Both the Aquanaut and the Nautilus are popular around the world, and it is not uncommon for them to be traded for prices above their retail price.
No matter which one you buy, this is a watch that will maintain its high investment value.
Highly Valuable Brands 3. Audemars Piguet
Audemars Piguet is a famous Swiss luxury brand that is considered one of the three greatest watch manufacturers in the world, along with Patek Philippe.
The Manufacture is entirely self-manufacturing, and as such is able to realise 100% of the timepieces conceived by Audemars Piguet, which are embodied in the highest ideals and are recognised around the world.
It has become a brand that watch lovers aspire to, so much so that it is called a watch above the clouds .
The most representative model of Audemars Piguet is undoubtedly the Royal Oak .
It features an octagonal bezel and a tapestry pattern dial, and is also a model designed by the aforementioned Gerald Genta.
Royal Oaks are often sold on the second-hand market for prices above list price .
The purchase price will be the retail price or slightly higher.
By the way, if you want to increase the resale value, the method of selling it is also important.
Please feel free to contact us if you are thinking of selling.
Audemars Piguet also has other famous models such as the Royal Oak Offshore, Millenary, and Tradition. However, be aware that the used market prices for these models are below the list price .
summary
In this article, we have discussed the conditions that you should consider when choosing a watch that is worth investing in.
We mentioned that the first condition for a watch to have high asset value is that it is a watch that continues to be popular.
In addition, we also informed you that the following conditions are required:
- It has already been evaluated as having asset value.
- Permanent maintenance possible
- Popular on a global scale
While some luxury watches will not lose value like works of art or jewelry, if they meet the above conditions, they have the potential to maintain their value indefinitely.
We have introduced the following specific brands and models with high asset value.
- Rolex (Daytona GMT Master, GMT Master II)
- Patek Philippe (Nautilus Aquanaut)
- Audemars Piguet (Royal Oak)
Rolex, especially models such as the Submariner, are resistant to asset value loss . If you value asset value, it is a good idea to start by looking for a Rolex.