How much do you know about the market price of luxury watches in the secondary market? If you look at the data of various watch shops every day, you may say, "I know it all!" However, it is nearly impossible to set aside the time to do so, and I think there are not many people like that. (Please forgive me, enthusiasts who check it every day (lol)). Furthermore, there are probably many people who are new to watches and think, "I want to buy a luxury watch, but honestly, I have no idea how much it will cost."

So in this article, we would like to tell you "how much each model is selling for" = "how much you can buy it for" based on the average selling price in our store over the past six months ! This is the fifth article, and this time we will focus on Audemars Piguet's "Royal Oak", "Royal Oak Offshore", and "CODE11.59"! This is just a guide, but please read to the end and use it as a reference!

Average sales price of "Royal Oak"

When it was introduced in 1972, the Royal Oak made a huge impact on the watch industry as a revolutionary new sports watch, and even now, half a century later, it is still very popular . Here, we will introduce the SS (stainless steel) model!

"Royal Oak" SS (stainless steel) model

*Source: https://www.commit-watch.co.jp/buyer/watches/mens/audemars_piguet/royal-oak/royal-oak-selfwinding-276289/
*The photo is "Ref.15500ST.OO.1220ST.03"

The Royal Oak is also known as the "original luxury sports model." In an era when 30mm to 35mm "dress models" were mainstream, this 39mm SS (stainless steel) "sports model" was introduced in 1972 as a novel collection. It was designed by watchmaker Gerald Genta. The distinctive octagonal bezel and the screws driven into it not only make the case thinner, but also become the iconic design of the model. The bracelet, which is integrated with the case, fits comfortably on the wrist and is comfortable to wear.

Average sales price of representative models
Ref.15450ST.OO.1256ST.01: 3,755,000 yen
Ref.15500ST.OO.1220ST.03: 5,423,000 yen
Ref.26331ST.OO.1220ST.01: 7,601,000 yen

Average sales price of "Royal Oak Offshore"

The Royal Oak Offshore is characterized by its large case diameter and thickness, and boasts high visibility and robustness. Here, we will introduce the SS (stainless steel) model!

"Royal Oak Offshore" SS (stainless steel) model

*Source: https://www.commit-watch.co.jp/buyer/watches/mens/audemars_piguet/royal-oak-offshore/royal-oak-offshore-262313/
*The photo is "Ref.26420SO.OO.A002CA.01"

The Royal Oak Offshore was born in 1993 as a derivative model of the Royal Oak. Its thick and powerful design was met with mixed reviews when it was first introduced, but it has now become a popular model familiar to the brand. The bezel is wider and thicker than the Royal Oak, and the tapestry decoration on the dial is also large, giving it an overwhelming presence. This is a model that we would recommend to those with relatively large wrists.

Average sales price of representative models
Ref.15710ST.OO.A027CA.01: 2,770,000 yen
Ref.26420SO.OO.A002CA.01: 5,120,000 yen
Ref.26238ST.OO.2000ST.01: 6,050,000 yen

『CODE11.59』Average sales price

The CODE 11.59 was released in 2019 as a new collection from Audemars Piguet . Here we will introduce the solid gold model!

『CODE11.59』Solid gold model

*Source: https://www.commit-watch.co.jp/buyer/watches/mens/audemars_piguet/code-11-59/code-11-59-277927/
*The photo is "Ref.15210OR.OO.A028CR.01"

The CODE11.59 has a classic and beautiful dial, a high-performance movement, and a dignified atmosphere . This model is positioned between a "sports model" and a "dress model". At first glance, it looks like a typical round watch, but the case is actually three-layered, with the brand's signature octagonal middle case. The beautiful gradation dial adds a touch of glamour to your wrist, and its classical and sporty atmosphere make it a versatile watch that can be worn both on and off the job.

Average sales price of representative models
Ref.15210CR.OO.A002CR.01: 3,880,000 yen
Ref.15210OR.OO.A028CR.01: 3,950,000 yen
Ref.26393OR.OO.A002KB.01: 5,920,000 yen

summary

What did you think.

The selling price of a watch varies greatly depending on various factors, such as the current trend, the balance between supply and demand, the condition of the watch, whether it has rare features, its year of manufacture, whether it has accessories, etc. In short, the selling price is determined by a combination of many factors, but by knowing the approximate selling price, you can set a goal for how much money you will need.

We hope to continue sharing information about other products in the future, so please look forward to it!

Once again, we hope this article helps you in your purchasing decision.

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