This article combines current news with luxury watches. The images and content of the article were created using AI, but we at Commit Ginza have edited it so that it can be enjoyed by everyone from beginners to watch collectors. Please enjoy until the end.
introduction
customer:
"Are there any brands or new models that have been getting a lot of attention in the luxury watch world lately? If possible, I'd like to know about the history and background of those brands as well."
Staff (Commit Ginza):
"Of course. In fact, the revival of the Daniel Roth brand is currently a hot topic among luxury watch enthusiasts.
This time, we will be introducing Daniel Roth in detail, from its history to its representative models and the latest new models. We will provide an easy-to-understand explanation for beginners, taking into account market trends from the perspective of an economic magazine.

History of Daniel Roth
Daniel Roth was born in France in the 1940s (some say 1945) and trained in Switzerland as a young man. At prestigious manufacturers such as Audemars Piguet and Breguet, he mastered not only highly complex mechanisms such as tourbillons, perpetual calendars, and minute repeaters , but also traditional decorative techniques (guilloche, engraving, etc.) . At Breguet in particular, he achieved such great success in the 1970s and 1980s that he was called the "father of modern Breguet" for his contributions to the brand's reconstruction.
In 1989, he went independent and established his own company, Daniel Roth, in Le Sentier, Switzerland. The unique shape of the double ellipse case , which was still rare at the time, and the decoration that brought together the craftsmanship of the craftsmen became a hot topic and quickly attracted the attention of luxury watch enthusiasts. In the 1990s, he produced a number of complicated models, which are still highly regarded as collector's items today.
In 2000, it was acquired by the Italian luxury jewelry brand Bvlgari, and initially continued under the name "Daniel Roth", but disappeared from the public eye once it was integrated into Bvlgari around 2010. However, since 2023, the brand has been revived under the initiative of Bvlgari, and is once again attracting a lot of attention.

List of representative models and specifications
Here, we will summarize Daniel Roth's representative models and the elements that attracted attention. We will summarize the specifications in a table so that even beginners can understand.
Model name | Features | Main specifications |
---|---|---|
Tourbillon 8 days |
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Perpetual Calendar |
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Chronograph Collection |
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All of these models combine high artistic merit with practicality, and the ones close to the originals from 1989 to the early 1990s are especially popular in the collector's market. They are valued for their rarity and unique designs, such as the guilloche decoration by Daniel Roth himself and the instantly recognizable double ellipse case.

The latest new product "Extra Plat Subscription"
customer:
"The reason why we're hearing the name Daniel Roth again recently is because of the revival of his new work, right?"
staff:
"Yes, that's right. The new product "Extra Plat Suscription" , which will be released in January 2025, is the second installment of Daniel Roth's restart and is attracting a lot of attention. Let's take a closer look at its specifications and features.
This "Extra Plat Subscription" is a dressy model that inherits Daniel Roth's iconic double ellipse case while achieving a thinness of 7.7 mm. The price is 45,000 Swiss francs (approximately 7.7 million yen in Japanese yen), and the rarity of the watch, limited to 20 pieces worldwide, has already attracted a lot of attention. In the actual market, it seems that reservations are flooding in even before the release date, in anticipation of its high asset value.
The main specifications are summarized below.
item | detail |
---|---|
Model name | Extra Plat Souscription |
Model number | DBBE01A1 |
Case Size | 38.6mm x 35.5mm (thickness 7.7mm) |
Case material | 3N Yellow Gold |
Movement | Caliber DR002 (Hand-wound, approx. 65-hour power reserve) |
dial | Guilloche decoration with a cross |
Limited number | Limited to 20 pieces worldwide |
Release Date | January 2025 (planned) |
price | 45,000 Swiss francs (approximately 7.7 million yen) |
This model was developed and assembled by La Fabrique du Temps Louis Vuitton , and the guilloche pattern on the dial as well as the case have been given a special finishing touch. This is a piece that fully expresses the classical yet powerful beauty of Daniel Roth's design philosophy.

Future outlook
customer:
"20 pieces is a very limited edition, isn't it? It seems like it will be difficult to get hold of in the future, but do you think it's a good investment?"
staff:
"Yes, just as Daniel Roth's early models are still highly valued in the second-hand market, this revived model is also expected to be highly valuable. The small number of limited editions and the brand's image of inheriting the craftsmanship of independent watchmakers tend to support demand from collectors.
From an economic perspective, the strong development system and brand strategy under the LVMH Group provide stability, and it is highly likely that the brand's value will grow over the long term . In particular, the luxury watch market has been subject to strong upward pressure on prices in recent years due to global inflation and the influx of investment money, and the market price in the second-hand market has also remained steady. Against this backdrop, Daniel Roth is likely to attract even more attention in the future.
Furthermore, with the participation of influential people such as Jean Arnault , Daniel Roth has the strength of being able to re-propose the combination of artistic quality and practicality of high-end watches as a new brand. In the future, not only limited models like the "Extra Plat Subscription" are expected to be released, but also year-round catalog models are expected to be enriched. In particular, further popularity is expected to increase, especially in Asia, where there is high expectation for growth in the luxury market.

summary
customer:
"This is the first time I've heard of the Daniel Roth brand, but I've learned about its history and the appeal of its new products. I'm now very interested!"
staff:
"Thank you very much. Daniel Roth is truly an independent watchmaker, and with the support of LVMH, it is undergoing new developments.
For beginners, it will be interesting to learn how its original case design and traditional guilloche decorations differ from other brands, while for core collectors, it will be a pleasure to trace the historical evolution from the original models from 1989 to the early 1990s to the latest revival.
Although the price range is of course expensive, the limited production and careful craftsmanship make it highly valued in the second-hand and investment markets. The latest models such as the "Extra Plat Subscription" are said to be a stepping stone to future catalog models. If you are interested, please feel free to contact us at Commit Ginza, where we are always available to answer your questions.
