YouTube
Instagram
Facebook
TikTok
This article combines current news and luxury watches. AI technology is actively used to write the article and generate images, from obtaining the latest data to proofreading the text. Please enjoy the speed and comprehensiveness that can only be achieved by a hybrid of "AI and humans."
Introduction: Auction results reflect the current luxury watch market
Christie's Geneva "Rare Watches" auction in May 2025 was an exciting event, with total winning bids up 15% from the same season last year.
The weak yen has accelerated overseas buyers' purchases in Japan, while the Swiss franc hammer price has been rising steadily on the international market. These factors are intertwined in a complex way, making the market "hot, but selective."
*Images generated by AI
Topic 1: Rolex - Daytona Series Continues to Dominate
| Ranking | Product name (Ref.) | Estimate | Price Realised |
|---|---|---|---|
| 1 | Daytona “Paul Newman JPS” Ref.6264 | CHF 800'000 – 1'600'000 | CHF 1'008'000 |
| 2 | Daytona “Rainbow” Ref.116595RBOW | CHF 220'000 – 400'000 | CHF 302'400 |
| 3 | Daytona “Le Mans” Ref.126528LN | CHF 150'000 – 250'000 | CHF 214'200 |
| 4 | “Jean-Claude Killy” Ref.6236 | CHF 100'000 – 200'000 | CHF 214'200 |
| 5 | Daytona (Pt & Dia) Ref.116506A | CHF 60'000 – 120'000 | CHF 119'700 |
*Source: https://www.christies.com/
- The black and gold JPS (John Player Special), a model highly coveted by collectors, took first place. The average auction price has increased by about 20% in the past two years.
- Limited edition and commemorative models such as Rainbow and Le Mans dominated the top spots. "Daytona with a story" is what is evaluated.
- The recent popularity of solid gold models is due to the rise in US stock prices ➔ diversifying investments among the cash-rich .
*Images generated by AI
Topic 2: Patek Philippe - The Resilience of Grand Complications
| Ranking | Product name (Ref.) | Estimate | Price Realised |
|---|---|---|---|
| 1 | Perpetual Calendar Chronograph Ref.3970EG-028 | CHF 400'000 – 800'000 | CHF 882'000 |
| 2 | Nautilus (SS+Baguette) Ref.5711/1300A-001 | CHF 280'000 – 480'000 | CHF 378'000 |
| 3 | Split-Seconds Chronograph Perpetual Calendar Ref.5372P-001 | CHF 250'000 – 550'000 | CHF 352'800 |
| 4 | Perpetual Calendar Split-Seconds Chronopraph Ref.5004R-014 | CHF 200'000 – 400'000 | CHF 340'200 |
| 5 | Perpetual Calendar Chronograph Ref.5971P-001 | CHF 200'000 – 400'000 | CHF 277'200 |
*Source: https://www.christies.com/
- The 3970EG features a moon phase + Breguet hands & Breguet indexes that stimulate vintage codes. The price has increased by 14% compared to last year.
- The key to the diamond-adorned 5711 is the premium material and the rare number of pieces. It is the king of the luxury sports category.
- Grand Complication is seeing sluggish growth in bond income due to high interest rates, so it is becoming a haven for long-term material holding needs .
*Images generated by AI
Topic 3: Richard Mille and F.P. Journe – New players stirring up the market
| Ranking | Brand & Model | Estimate | Price Realised |
|---|---|---|---|
| 1 | Richard Mille Ref.RM27-01 FQ “Rafael Nadal” | CHF 1'000'000 – 2'000'000 | CHF 1'255'000 |
| 2 | Rolex Daytona JPS Ref.6264 | CHF 800'000 – 1'600'000 | CHF 1'008'000 |
| 3 | Patek Philippe Ref.3970EG-028 | CHF 400'000 – 800'000 | CHF 882'000 |
| 4 | FP Journe Chronomètre à Résonance Pre-Souscription | CHF 600'000 – 1'000'000 | CHF 831'600 |
| 5 | Cartier “Crash” Ref.4131 | CHF 150'000 – 250'000 | CHF 756'000 |
*Source: https://www.christies.com/
- The RM27-01 is ultra-lightweight at less than 30g and is limited to just 50 pieces . It is a collaboration model with Rafael Nadal, the most popular model from the brand, and won first place.
- Although an independent company, FP Journe has established a solid reputation with its "unique story" called Resonance.
- The cult design Cartier "Crash" tied for the top 5, showing the strength of the brand's design assets.
*Images generated by AI
Future outlook: Towards a "selective market" determined by exchange rates and interest rates
Short term: If the US Fed suggests cutting interest rates once this year, combined with the Bank of Japan's gradual policy adjustments, the yen will continue to weaken against the CHF.
Mid-term: In a situation where gold and stock prices remain high, watches are being reevaluated as "portable physical assets." Models with limited numbers and strong stories are expected to hold up well.
Risks: If geopolitical risks or rising transportation costs put pressure on the supply chain, the number of auction consignments may decrease and liquidity risk may increase.
*Images generated by AI
Summary: The chosen “story” and “rarity” move the market
For beginners, the first step is to find a model that matches your story .
For example, if you associate it with a milestone such as a college graduation, employment anniversary, or wedding anniversary, it will have both asset value and create a sense of attachment.
By digging deeper into the limited editions, production background, and unique movements , collectors will be able to identify their next "one piece" in advance.
At Commit Ginza, we stock not only the models introduced this time, but also a wide range of other items, including the next trend, to help you find your "one and only." Please feel free to contact us at our store or online!
*Images generated by AI
![[Seto Kansei] Luxury Watch Trends 2025 | How to Use Shopping Loans Wisely](http://commit-watch.co.jp/cdn/shop/articles/AI_36_360_f421bfcb-a81d-479e-bdfb-3604ba3b7300_360x360_crop_center.jpg?v=1755677330)
