Good evening everyone.
It is no exaggeration to say that Rolex is synonymous with luxury watches, and it is highly popular among many celebrities around the world, including actors, athletes, artists, and comedians. In recent years, its popularity has increased, and it has become difficult to obtain a Rolex at an authorized store, so much so that the term "Rolex marathon" (visiting multiple stores multiple times) has become popular.
This time, we will introduce why Rolex is so popular and how it became so popular, based on its history . We will also introduce popular models , so whether you already own one or not, please read to the end and use this as a reference for your watch life.
Next, let's take a look at the dress models.
『Datejust』
*Source: https://www.rolex.com/ja/watches.html
The Datejust, introduced in 1945 , is the brand's iconic model that incorporates all three of the company's greatest inventions.
This watch combines practicality, robustness, and versatility, and is available in a wide variety of sizes, from simple stainless steel models to combinations with gold, and elegant models with diamonds and precious stones adorning the indexes and bezels.
『Oyster Perpetual』
*Source: https://www.rolex.com/ja/watches.html
The "Oyster Perpetual" model features an Oyster case and a perpetual mechanism.
This model has no date display and is the simplest design among Rolex models. It is also known as an affordable model that can be worn with any outfit or style. In 2020 , a new generation collection of colorful dials was released, and some colors, including turquoise, became very popular. Currently, the price has risen in the second-hand market, making it difficult to obtain. Like the Datejust, there is a wide lineup of case sizes.
"Day Date"
*Source: https://www.rolex.com/ja/watches.html
The Day-Date was introduced in 1956 as Rolex's top-of-the-line collection.
The bracelet is commonly known as the "President's Bracelet" because it was given to the then US President, Dwight D. Eisenhower. The lineup is made only of precious metals such as gold and platinum, and features a date display at the 3 o'clock position and a day of the week function at the 12 o'clock position. Although it is a high-class model, it is also very practical. It exudes a sense of dignity and luxury, and there are various variations in the dial, index, bezel, etc., so you can enjoy the fun of finding a model that suits your taste.
summary
What did you think.
Rolex continues to be loved all over the world. With a wide range of models, from current to vintage, the value of these assets will continue to rise due to their appealing design and functionality, as well as their overwhelming popularity.
With so many attractive models available, why not try out a Rolex watch?