OMEGA is a luxury watch brand that is as well-known and popular as Rolex all over the world. It boasts immense popularity with its extensive lineup, from affordable models to high-end models available in limited quantities.
This time, we will introduce the characteristics, history, and popular models of Omega. If you are interested in Omega watches or would like to know more about the brand, please refer to this article.
As mentioned above, OMEGA is a very popular brand not only in Japan but all over the world. From here, we will explore the secret of its popularity.
Outstanding cost performance
*Source: https://www.swatch.com/ja-jp/bioceramic-moonswatch.html
There are many Omega models available for hundreds of thousands of yen, making them affordable and highly durable and functional. In addition, due to their popularity, they are in high demand and tend to have relatively high resale values.
Recently, the "Moon Swatch," a collaboration between Omega and Swatch , became a hot topic, but the watch, which has a list price of about 30,000 yen, was selling for hundreds of thousands of yen on flea market apps and auction sites. One of the great attractions of the brand is that it offers watches at an affordable price while maintaining high quality.
Superior technical capabilities
*Source: https://www.omegawatches.jp/planet-omega
OMEGA has been building the foundations of watchmaking since the brand's early days, and has built a system for mass production, as well as an established reputation for its movement development capabilities. In particular, the "coaxial escapement" has become a hot topic as a high-performance movement that requires less frequent overhauls by minimizing friction.
The movement "Master Co-Axial" released in 2013 has succeeded in enduring a magnetic force of 15,000 gauss. The magnetic resistance of ordinary watches is 50 to 100 gauss, and even highly magnetic watches such as Rolex's Milgauss can only withstand 1,000 gauss... Meanwhile, Omega's "Master Co-Axial" has 15 times the magnetic resistance, which is also a hot topic. One of the great attractions of the brand is that it has such excellent manufacturing technology and development capabilities.
Omega's four major models
OMEGA has a wide range of models in its lineup, but here we will introduce four of its most representative collections.
"Speedmaster"
*Source: https://www.omegawatches.jp/watch-omega-speedmaster-moonwatch-professional-co-axial-master-chronometer-chronograph-42-mm-31030425001001
This model, which is so representative of the brand that it can be said that Omega is synonymous with the Speedmaster, is now widely known as the Moonwatch, but when it was introduced in 1957 it was sold as a wristwatch for car racing.
Its most distinctive feature is the chronograph mechanism with two or three small seconds on the dial. It is said to have had a major influence on the design of later chronograph models. It is also said to be the first model to have a tachymeter on the bezel. There is a wide range of variations, including many limited edition models such as the "Speedmaster Racing" and "Speedmaster Snoopy Award." Even today, when automatic movements are the norm, the "Speedmaster Professional" is still manufactured with a focus on the hand-wound style of the time.
"Seamaster"
*Source: https://www.omegawatches.jp/watch-omega-seamaster-diver-300m-co-axial-master-chronometer-chronograph-44-mm-21022445101001
The Seamaster is as popular as the Speedmaster. It was first sold in 1948 , earlier than other models. The original water resistance was only "water resistant for everyday use", but it was later improved and became known as an excellent waterproof watch. The Seamaster 300 , released in 1957 , was water resistant to 300 m , and established its position as Omega's "diver's watch".
It is also famous as the watch worn by James Bond, the protagonist of the popular spy movie " 007" series, and is also known as the "Bond watch". It is a model that combines high water resistance and excellent design, and is loved regardless of the scene.
"Devil"
*Source: https://www.omegawatches.jp/watch-omega-de-ville-tresor-co-axial-master-chronometer-small-seconds-40-mm-43553402111002
The "Deville" was originally released as a derivative model of the "Seamaster", but due to its popularity it later became an independent collection. Therefore, some of the early models are double-named models with both the "Seamaster" and "Deville" written on them.
"Deville" means "town" or "city" in French, and as its name suggests, it features an elegant and classic design. As an Omega dress watch, it is a popular model for both men and women. There are also many lineups, such as the "Deville Ladymatic" made for women and the standard "Deville Prestige".
"Constellation"
*Source: https://www.omegawatches.jp/watch-omega-constellation-globemaster-co-axial-master-chronometer-39-mm-13033392102001
The Constellation is a dress watch that was introduced in 1952 and was positioned as part of Omega's luxury line when it was introduced. It features a simple and elegant design, and the back of the watch is engraved with an observatory dome, a symbol of high precision.
At the time, high precision was considered to be a symbol of the quality of a watch, and the observatory was a way to express this high precision. Omega participated in this observatory competition and won many awards. Some watches are relatively affordable on the second-hand market, so this is a model that is especially recommended for those who want to get their first dress watch.
summary
What did you think.
OMEGA is well-known and has many models that are relatively affordable, but they are not just cheap; all of their models are equipped with high technology and offer excellent cost performance. For this reason, it is a brand that is especially recommended for those who are purchasing a luxury watch for the first time. Of course, there are also models that combine design and functionality that will satisfy even watch lovers, so their popularity is unlikely to decline in the future.
Why not try out one of these Omega models for yourself?