
Nowadays, purchasing products online has become commonplace. Luxury watches are no exception. At our store, many customers search for information published on our website (hereafter referred to as HP) before coming to the store, and many customers purchase directly online. In fact, products with a high number of hits are almost always sold immediately. For this reason, the number of HP hits is an important indicator for measuring the attention and popularity of a product in the market.
Therefore, we would like to introduce the top 5 most accessed products for the past six months by brand in multiple posts. We hope that you will pay attention to this ranking and use it as an insight to identify models with high actual demand.
This time, we will be focusing on semi-vintage models (models with five-digit model numbers) of Rolex, the epitome of luxury watches. Please enjoy until the end.
5th place
Submariner "Ref. 16610"

In fifth place is the Ref. 16610 from the Submariner series, which is synonymous with diver's watches and one of the most popular Rolex models among all generations.
This model was released before the now-mainstream Cerachrom bezel was introduced, and is extremely popular for its visibility, robustness, and status. It also features a hollow bracelet (with a hollow center link), a feature unique to this generation, which makes it light and easy to wear on a daily basis. Depending on the era, there are models with tritium luminous and Luminova luminous, so if you want to enjoy the unique semi-vintage feel, why not choose a "tritium luminous" model, or if you want a clean, smart look, choose a "Luminova luminous" model?
4th place
Submariner "Ref.16613"

In fourth place is the long-selling model "Ref. 16613," which was produced from around 1989 (R number) to around 2009 (V number).
Due to the long production period, it has undergone several minor changes, such as brushing up the bracelet and case, and changing the luminous paint. In addition, due to the blue bezel and blue dial color scheme, it is commonly known as the "Blue Sub", and is one of the most popular combination models among the many available. Among them, the violet dial model, where the blue dial has turned "purple" over time, is especially recommended for its cool appearance and rarity.
3rd place
Explorer II "Ref. 16570"

Coming in third place is the Explorer II "Ref. 16570," which is highly practical with its GMT function and date display.
Among the stainless steel sports models, this one comes in both black and white dials, just like the Daytona, and you can enjoy searching for your favorite texture from the various differences, such as the texture of the dials depending on the era, or the ones where the luminous material has faded over time. The successor models, the Ref. 216570 and Ref. 226570, have a larger case size of 42mm, so the demand for the 40mm size, which is more comfortable on Japanese wrists, is likely to increase in the future.
2nd place
Daytona "Ref. 16520"

In second place is the black dial "Ref. 16520," the fourth generation "Daytona" manufactured from around 1988 (R series) to around 2000 (A series).
This watch is equipped with an automatic movement based on Zenith's El Primero, a famous chronograph movement, and is one of the most popular Rolex watches. There are individual differences depending on the time of production, and some watches, known as "Patrizzi (brown eye)", have faded brown subdials, making them particularly rare, and many of them are traded at high prices. Many people are confused by the large number of specifications. We recommend that you first check with a trusted appraiser or staff before purchasing.
1st place
Explorer "Ref. 14270"

Taking the honorable first place is the "Ref. 14270" from the Explorer series, which is often chosen as an entry-level model for luxury watches due to its simple design.
True to its concept of "a watch made for adventurers," this watch is extremely easy to use, with a robust case and a dial with excellent visibility, and is extremely popular for its versatility, allowing it to be worn both on and off the job, and its affordable price range. It is also attracting a lot of attention as a leading next vintage model, and the early models with a single buckle and a hole on the side of the case are particularly recommended for those who want to choose a watch that is "valuable as an investment!"
summary
What did you think?
The versatile watch "Explorer" took first place, beating out the highly popular "Daytona." This may be due to the recent popularity of watches, with more people considering purchasing one for the first time.
Many semi-vintage models have undergone minor changes, and their atmosphere and value change significantly from year to year. Furthermore, they are "discontinued models with limited numbers" whose market prices are unlikely to fall and whose circulation will not increase, so they can be said to be promising stocks with promising futures. However, of course, not all of them are good, so if you are considering buying or selling, please feel free to consult with us first. We will give you appropriate advice based on your requests and circumstances.
We hope this article will be helpful for your buying and selling. Please look forward to the next access ranking!