Nowadays, purchasing products online has become commonplace. Luxury watches are no exception. At our store, many customers search for information published on our website (hereafter referred to as HP) before coming to the store, and many customers purchase directly online. In fact, products with a high number of hits are almost always sold immediately. For this reason, the number of HP hits is an important indicator for measuring the attention and popularity of a product in the market.

Therefore, we would like to introduce the top 5 most accessed products for the past six months by brand in multiple posts. We hope that you will pay attention to this ranking and use it as an insight to identify models with high actual demand.

This time, we will be focusing on and introducing six-digit models (models released in recent years with six-digit model numbers) of Rolex, the epitome of luxury watches! Please enjoy until the end.

5th place

Daytona "Ref.116506"

Coming in fifth place is the Ref. 116506 , which was released in 2013 as a model commemorating the 50th anniversary of the birth of Daytona .

This model became extremely popular thanks to its elegant combination of a chestnut brown Cerachrom bezel and a refreshing ice blue dial, but was sadly discontinued in 2023, the 60th anniversary of its birth, when the new "Ref. 126506" was announced. The circulation of both the old "Ref. 116506" and the new "Ref. 126506" is low, so this is one model whose future price trends in the secondary market are very exciting to watch.

4th place

Explorer "Ref. 214270"

Coming in fourth place is the Explorer "Ref. 214270," the model's first 39mm case diameter model that garnered much attention.

This Rolex, a perennial favorite as an entry-level luxury watch, was discontinued in 2021 with the announcement of the successor model "Ref. 124270," which returns to a 36mm case. Normally, Chromalight luminous paint is applied to the 3, 6, and 9 indexes, but there are some models with a specification called "blackout" that does not have luminous paint , and they are very popular due to their rarity. In particular, the blackout x mirror buckle model manufactured from around the summer of 2015 to around 2016 is both a valuable asset and a popular choice, so if you are looking for an Explorer, why not take a look at it?

3rd place

GMT-Master II "Ref.126710BLRO"

Coming in third place is the GMT-Master II "Ref. 126710BLRO," which was released in 2018 and features a traditional red and blue two-tone bezel.

It is popular for its stylish and attractive design that is easy to recognize at a glance, but in fact, it is an excellent watch with high functionality and robustness, such as the new Caliber 3200 series with GMT function, "Cal.3285", which ensures a power reserve of about 70 hours. The Jubilee bracelet, which is rarely used in sports models, has been adopted from this model, expanding the range of options and making it even more popular in recent years. It may be discontinued suddenly, so if you are considering purchasing one, it may be best to get it soon.

2nd place

Daytona "Ref.116520" White Dial

In second place is the white dial Daytona "Ref. 116520", which was produced from around 2000 to around 2016.

This model was especially popular for its mirror-finished buckle, which was only available for about a year from the summer of 2015 to around 2016. There are also rare models with white dials that have turned ivory over time, commonly known as "cream dials." Its popularity has been increasing year by year, and good examples are traded at high prices and quickly disappear from the market. This model was sandwiched between the particularly popular "Ref. 16520" and "Ref. 116500LN," and seemed to have struggled to grow, but it has been attracting more attention in recent years, so it is worth keeping an eye on future developments.

1st place

Daytona "Ref.116500LN" White Dial

Taking the honorable first place is the white-dial "Ref. 116500LN" released in 2016, which boasts overwhelming resale value and name recognition and is widely regarded as the greatest masterpiece of the Daytona series to date.

The bezel material has changed from stainless steel to Cerachrom, giving it a more sharp and manly look, and as you all know, it has become an explosively popular model. This model will be discontinued at "Watches and wonders Geneva" in 2023, and its successor, the "Ref. 126500LN," will be released. I'm sure you remember how much attention it attracted. The "Ref. 126500LN" has gradually become visible in the secondary market, but depending on its trends, it will undoubtedly affect the market price of the "Ref. 116500LN" we introduced. It is now a central model that is directly linked to the movement of the entire luxury watch market, so if you are interested, be sure to check it out.

summary

What did you think?

As expected, the result showed that the Daytona, which is said to be very popular on the streets, was strong. The six-figure Rolex models introduced this time are very popular, so the prices fluctuate drastically. We understand that it is difficult to determine the best time to buy and sell, so if you are considering buying or selling, please feel free to consult with us first. We will give you appropriate advice based on your requests and situation.

We hope this article will be helpful for your buying and selling. Please look forward to the next access ranking!

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2015年の会社設立以来、"高く買い、安く売る"をモットーに、顧客第一主義を徹底。価格面におけるメリットのみならず、お客様が安心して買い物出来る環境づくり、お客様に最適な時計の提案も実現。
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