A luxury watch is something you couldn't afford in your 20s. When you reach your 30s, you'd want to own at least one.
The watches we wear change slightly as we age - from our 20s, 30s, 40s, etc.
The watch I used to wear in my 20s and the one I wear now are completely different, and it makes me feel my age in a good way.
This article focuses mainly on people in their 30s.
- What luxury watches mean for men in their 30s
- Points to consider when choosing a special watch
- Brands recommended for people in their 30s
We will explain about this.
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What do watch brands mean to men in their 30s?
Status and economic status indicators
A luxury watch can be a good indicator of the wearer's economic power and social status .
For example, when it comes to clothing, if you wear something with a luxurious material or silhouette, you can subtly show people around you how financially you are. The same goes for watches, which are worn in a very conspicuous position that catches everyone's eye, so if you wear a luxury watch, you can appropriately show that you have the financial means to buy that watch and that you are a person of high social status.
You will also be able to demonstrate your greatness to your business partners and subordinates.
Also, when it comes to watches, it is easier to tell at a glance what brand they are, more so than clothes, so in some cases they can indicate your status more than the clothes you are wearing.
It could be a lifetime purchase
Luxury watches require overhauls (cleaning and replacing parts) approximately every five years, but if they are properly maintained and treated with care, they will literally continue to work indefinitely.
When you're in your 20s, there's certainly nothing wrong with buying a cheap watch and then buying a new one when you get tired of it or it breaks, but when you're in your 30s and have more financial security and social status, the watch you choose will be more expensive and it will be a purchase that you'll own for the rest of your life .
A must-see for men in their 30s! How to choose a brand watch that will last a lifetime
Analog display
Choose a watch with an analog display whenever possible. A watch with a digital display gives people a slightly casual impression. Also, when you are young, it is not unnatural to give people around you a "latest" image with a digital display, but if you wear something similar even after you reach your 30s, you will not give an intelligent impression and people may think, "Maybe you don't have financial means?" If you think about it in the place of the people around you, I think you will understand.
Simple design
When choosing a watch that you will use for a long time, it is best to choose one with a simple design. A simple design, or a simple design with a playful touch in the details, can be worn not only on holidays but also in business situations.
Also, it is best to choose a strap made of metal or leather . In particular, if you often attend formal occasions such as weddings and funerals, a leather strap will give you a sophisticated look. As you get older, you will need a more sophisticated and luxurious look, so choose with that in mind.
Estimated budget
Generally speaking, the recommended price range for buying a luxury watch is 3% to 30% of your annual income .
For example, if your annual income is 2.5 million yen, then a watch worth 70,000 to 750,000 yen would be a good choice; if your annual income is 7 million yen, then a watch worth 200,000 to 2 million yen would be a good choice; if your annual income is 20 million yen, then a watch worth 600,000 to 6 million yen would be a good choice.
Of course, if you want to buy a watch that costs about 30% of your annual income, you will need to spend years of savings or even take out a loan. How much money you spend on a watch depends on how much you care about it, but a good rule of thumb to keep in mind is 3% to 30% of your annual income .
Top 5 popular watch brands for men in their 30s
Popular brands change depending on age. I think that many people in their 30s are in their mid-career and their incomes are rising. In that case, you should choose a relatively high-end watch for your new watch. It is also important to choose a brand from the perspective of asset management.
Now let's take a look at some recommended luxury watch brands for men in their 30s.
1. Rolex
The most famous luxury watch brand is Rolex. Its high name recognition means that you can show your high status.
Here are three reasons why we recommend this to people in their 30s:
- Highly known
- Maintenance costs are reasonable
- Less likely to lose money when selling (and more likely to gain money)
Rolex is overwhelmingly popular among beginners and experts alike, which is why it is able to meet the above three criteria.
When you were in your 20s, it was too expensive for you, but when you are in your 30s and you buy a luxury watch, it can be very disappointing when someone says, "I don't know that brand." However, there are probably very few people who say, "I don't know Rolex."
Also, because it is so well-known, any repair shop can provide a reasonable service for overhauls, which are necessary once every few years. Furthermore, it is said that owning a Rolex is a good way to manage your assets. This is because they are not easily depreciated, there are many models that command premium prices, and they can be converted into cash anywhere in the world . For people in their 30s who have a lot of expenses, the fact that they can handle sudden cash needs is a great point to recommend.
By the way, from the perspective of asset management , the "sports model" is particularly recommended.
2nd place: Omega
OMEGA is a luxury watch that is popular among women thanks to its simple design.
There are many models that are in a lower price range than Rolex, so it is especially recommended for those who are thinking of purchasing a luxury watch for the first time. Of course, it is also extremely popular, not inferior to Rolex.
In addition, since there are many sporty models, they can be used for both casual and formal occasions, and there is no need to have two luxury watches, one for business and one for personal use. In this respect, it is a brand that we would definitely recommend to people in their 30s. [Rolex] It is also recommended because it is considered to have high asset value.
3rd place: Grand Seiko
Grand Seiko is a luxury watch line launched by Seiko in 1960. It is truly a brand worthy of being called the pinnacle of Japanese-made watches .
One of the defining features of Grand Seiko is its overwhelming technical capabilities and high quality. It is well-known among watch lovers that, even among luxury watches, the craftsmanship is extremely solid, even more so than its price would suggest. The three-dimensional, multi-faceted dial, hands, and strap finish are all carefully crafted down to the smallest detail, resulting in a design that is simple yet sophisticated.
Grand Seiko's brand concept is " the best of the ordinary " and " the pinnacle of practical watches ", and it boasts outstanding ease of reading the time thanks to its simple design and three-dimensional facets. It values the original role of a watch, which is to "tell the time", and the essence of a watch. If you're only looking at the functionality, then The Citizen is the way to go, if you want a little more brand power, then Grand Seiko, and if you want complete brand power, then Omega or Rolex are the way to go. However, if you feel a little embarrassed about wearing a brand name, then the slightly more modest Grand Seiko is recommended.
4th place: Hublot
This watch is from Hublot, known for its flashy and slightly large size.
When you think of Hublot, you probably have the strong impression of baseball players wearing flashy models studded with gorgeous diamonds. But of course, there are more models like that, and there are also models that give off a more classic impression, so don't worry. However, it is true that many of the models are a little too bold for use in business situations. If you are thinking of wearing it in a business setting, please first check whether it is appropriate to wear it at your workplace (lol).
When you reach your 30s and have a little more money to spare, wearing a different watch on your days off is the ultimate stylish and cool way to do it with a Hublot. It will make you stand out from the crowd.
5th place: Panerai
Panerai was originally used by the Italian Navy . As a watch worn by strong naval soldiers, it is characterized by its high visibility and sturdy case. It is also famous for sparking a social phenomenon, such as the boom in big and thick watches, when Sylvester Stallone wore it in a movie. Many of you may have noticed when you heard the actor's name, but this is a watch that I would especially recommend to people with relatively strong wrists.
In addition, the designs are very simple and easy to use, making them ideal for both business and personal use.
Top 5 popular brands for men in their 30s who want to buy a watch that will last them a lifetime!
What did you think?
To sum up briefly, watches purchased in your 30s include:
- It serves as a guide to status and economic power
- It could be a lifetime purchase
These are the meanings behind choosing a watch.
- Analogue Watches
- Simple design watch
- The budget is 3% to 30% of your annual income.
It would be good to keep the above points in mind.
In this article, we have introduced five recommended brands.
Each brand has its own unique characteristics, such as the classic Rolex, the relatively inexpensive and easy-to-obtain Omega, or if you want to create a classic and understated atmosphere, Grand Seiko.
There are many other watch brands, but I think that most of the people reading this article are in their 30s. As I mentioned briefly at the beginning, popular watch brands change depending on age.
Be sure to check out this article when purchasing a watch!