
Today we will be sending you the 2024 edition of Rolex's "Top 5 current recommended models by price range" (3 to 5 million yen edition) .
Even though we say "current model," in recent years, many models with various variations have been sold. Also, it is quite difficult to actually compare and consider which model is best among them, whether at an official store or a secondary distributor. So, this time, from the perspective of a professional who has handled many models, I would like to introduce a carefully selected list of models that I really recommend by price range!
This time, we have selected models within the 3 to 5 million yen price range, which is where the most popular current models are located, so please enjoy until the end!
If you are interested in any of the watches, please register your interest in them now.

① "1908" "Ref.52509"

The 1908, Ref. 52509, is one of the few dress watches from Rolex and was newly released in 2023 following the discontinuation of the Cellini .
There are many distinctive features on the dial that give it a classical impression, such as the sword-shaped minute hand, the hour hand like an apple hand, the railway minute, the small second at 6 o'clock, and the indexes 12, 3, and 9. The in-house movement "Cal. 7140" also features a rare see-through back for Rolex, boasting a power reserve of about 66 hours, and is perfect not only in terms of design but also in functionality. In addition, the use of a holding buckle instead of a pin buckle is a major point in terms of convenience. It is a dress watch with a clean design and excellent practicality, so why not try it out once ?
② "Sky-Dweller" "Ref.336934"

[Rolex] The 2023 model of the Sky-Dweller, Ref. 336934, is equipped with one of the most complex mechanisms.
The watch employs an innovative system that allows the time, GMT display, and calendar adjustment to be set by rotating the fluted bezel with a bidirectional rotating ring command in four stages. The fully in-house manufactured movement "Cal.9002" that realizes these functions boasts a power reserve of approximately 72 hours, despite being equipped with a complex mechanism. Two types of bracelets are available, and we recommend the "Jubilee bracelet" for those who prefer a dressy look, and the "Oyster bracelet" for those who prefer a sporty look. Although it is practical, it is a popular watch that commands a premium price due to its design and limited distribution.
3. Yacht-Master 42 "Ref. 226659"

Next up, we'll introduce the Ref. 226659 from the Yacht-Master, which was developed targeting celebrities who enjoy cruising and was announced at Baselworld in 2019 .
The combination of the black dial, Cerachrom bezel, Oysterflex, and 18KWG (white gold) case creates a chic and mature atmosphere, and the two-tone calm coloring makes it easy to use in business situations. This model is actually a favorite among many watch lovers in the industry, and is a must-have for those who like monochrome fashion. Currently, the price on the secondary market is hovering close to the list price, so we would definitely recommend this watch to anyone looking for a model with the popular Oysterflex specifications.
④ "Daytona" "Ref. 126500LN"

The "Ref. 126500LN" was released in 2023 to celebrate the 60th anniversary of the birth of Daytona.
The seventh generation Daytona has undergone a full model change along with the solid gold and Rolesor models, and its main feature is that the edge of the Cerachrom bezel is made of the same metal as the case. In addition, the dial design, reminiscent of the Ref. 16520, known as the El Primero, gives a sharper impression than the previous Ref. 116500LN. This combination of bezel and dial is reminiscent of the hand-wound Daytona, the most popular vintage model. The movement has also been revamped, from the famous Cal. 4130, which has been in use for over 20 years, to the Cal. 4131, which has improved durability and energy efficiency . Although it is a classic model, it is also a highly recommended watch.
⑤ "GMT Master II" "Ref. 126710BLRO" Jubilee bracelet

The last model we would like to introduce is the "Ref. 126710BLRO," which was released in 2018 and features a red and blue Cerachrom bezel, and is affectionately known as the "Pepsi."
When it was first announced in 2018 , only the Jubilee bracelet version was available, but in 2022, the Oyster bracelet version was also released, just like the blue and black "Batman". The "GMT MASTER II" lettering is white and the GMT hand is the same color as the bezel, following the design of the past, but the movement is equipped with the latest "Cal.3285", boasting a power reserve of approximately 70 hours. The Jubilee bracelet, which creates a luxurious impression, is easy to use and very popular, so we recommend it.
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What did you think?
These are all popular models that have been featured many times on our YouTube channel and in columns, but we would like you to take another look at the merits of our classic models.
If you own any of the models introduced here and are considering selling them, we would be delighted if you would take advantage of our store's storage and purchase services.