TAG HEUER

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TAG Heuer is a Swiss luxury watch maison founded in 1860. The company has focused on the development of stopwatches and chronographs since early on, and in 1916 released the "Micrograph," which measures to 1/100th of a second, and has been the official timekeeper for motor sports such as F1. They have produced masterpieces such as the Carrera, Monaco, and Aquaracer, and have also developed innovative calibers that can measure to 1/1000th of a second. In recent years, they have also challenged themselves to combine smart functions and mechanical movements with connected watches. They support athletes and racers with precision timekeeping that goes beyond intuition, and are loved by fans around the world as a brand that symbolizes challenge and passion.

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