The watch industry's largest new product trade fair, "Watches and Wonders Geneva 2024," will be held from April 9 to April 15, 2024. Formerly known as "SIHH (Salon de Genève)," the fair will attract attention from around the world, with Rolex, Patek Philippe, Vacheron Constantin, and Japan's world-famous Grand Seiko also participating, following its 2023 anniversary.

This time, we would like to focus on and introduce the major new models from Rolex announced at Watches and Wonders Geneva 2024!

Cosmograph Daytona

In 2023, the Daytona underwent a full model change with the in-house chronograph movement being updated to "Cal. 4131". A dial variation of shell, a natural material that was discontinued in 2021, was added, and it is now available in 18KWG (white gold), 18KYG (yellow gold), and 18KRG (rose gold).

Reference 126579RBR
Specifications
Case diameter 40mm Bezel 18KWG
Dial Black Shell Luminous Chromalight
material 18KWG bracelet 18KWG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours

"point"
- Black shell is used for the dial and white shell for the in-dials.
- With the installation of the new caliber, a crown mark has been added between SWISS and MADE at the 6 o'clock position.

Domestic suggested retail price: 10,103,500 yen

Reference 126589RBR
Specifications
Case diameter 40mm Bezel Cerachrome
Dial Ice Blue Luminous Chromalight
material 18KWG bracelet Oysterflex
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- White shell is used for the dial and black shell for the in-dials.
-The bracelet uses Oysterflex.

Domestic suggested retail price: 8,858,300 yen

Reference 126539TBR
Specifications
Case diameter 40mm Bezel Trapeze Cut Diamond
Dial Steel, diamond-set dial Luminous Chromalight
material 18KWG bracelet Oysterflex
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- 36 trapeze cut diamonds are set on the bezel.
- 11P bucket diamonds are used for the index.
- With the installation of the new caliber, a crown mark has been added between SWISS and MADE at the 6 o'clock position.

Domestic suggested retail price: 16,503,300 yen (white gold)
Domestic suggested retail price: 16,503,300 yen (Everose Gold)
Domestic suggested retail price: 16,192,000 yen (yellow gold)

Reference 126598RBR
Specifications
Case diameter 40mm Bezel 18KYG
Dial Golden, diamond-set dial Luminous Chromalight
material 18KYG bracelet 18KYG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
-Baguette diamonds are used on the dial index and bezel.
- With the installation of the new caliber, a crown mark has been added between SWISS and MADE at the 6 o'clock position.
Domestic suggested retail price: 17,274,400 yen

Reference 126595RBR
Specifications
Case diameter 40mm Bezel 18KERG
Dial Sanddust, diamond-set dial Luminous Chromalight
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
-Baguette diamonds are used on the dial index and bezel.
- With the installation of the new caliber, a crown mark has been added between SWISS and MADE at the 6 o'clock position.

Domestic suggested retail price: 17,762,800 yen

GMT-Master II

In 2023, the GMT-Master II "Ref. 126713GRNR" was released with a gray/black ceramic bezel insert and yellow Rolesor, and the "Ref. 126718GRNR" was released in 18KYG (yellow gold).This year, the new model was released with a new gray/black bezel, following the design of the "Ref. 116710LN", which used the corporate color, which was discontinued in 2019, for the "GMT-MASTER" letters and GMT hand.

Reference 126710GRNR
Specifications
Case diameter 40mm Bezel Cerachrome
Dial black Luminous Chromalight
material SS bracelet SS
Waterproof 100m Drive system Automatic
Cal 3285 Power reserve Approximately 70 hours

"point"
- The case and bracelet are made of SS (stainless steel), and the bezel is made of grey/black ceramic Cerachrom.
-Features an oyster bracelet.
Domestic suggested retail price: 1,540,000 yen

Reference 126710GRNR
Specifications
Case diameter 40mm Bezel Cerachrome
Dial black Luminous Chromalight
material SS bracelet SS
Waterproof 100m Drive system Automatic
Cal 3285 Power reserve Approximately 70 hours
"point"
- The case and bracelet are made of SS (stainless steel), and the bezel is made of grey/black ceramic Cerachrom.
- Features a jubilee bracelet.

Domestic suggested retail price: 1,569,700 yen

Sea-Dweller Deep Sea

The long-awaited yellow gold model of the Deep Sea has finally arrived. The dial and bezel are blue, the edges of the indexes and the "DEEPSEA" lettering are gold, and the "SEA-DWELLER" lettering at 6 o'clock has been removed. The "Ref.136660" D-BLUE dial and black dial have also undergone minor changes.

Reference 136668LB
Specifications
Case diameter 44mm Bezel Cerachrome
Dial blue Luminous Chromalight
material 18KYG bracelet 18KYG
Waterproof 3,900m Drive system Automatic
Cal 3235 Power reserve Approximately 70 hours

"point"
-Yellow gold is used for the first time in the Deepsea model.
- The back cover is made of satin-finished RLX titanium.

Domestic suggested retail price: 7,510,800 yen

Sky-Dweller

In 2023, the Sky-Dweller will also transition to a new reference movement, replacing the Cal. 9001 with the Cal. 9002. This year, the 18KERG (Everose Gold) and 18KYG (Yellow Gold) models will feature a Jubilee bracelet.

Reference 336938
Specifications
Case diameter 42mm Bezel 18KYG
Dial black Luminous Chromalight
material 18KYG bracelet 18KYG
Waterproof 100m Drive system Automatic
Cal 9002 Power reserve Approximately 72 hours

"point"
-Added Jubilee bracelet specification.
-Dial colors available are black, champagne, and white.

Domestic suggested retail price: 7,066,400 yen

Reference 336935
Specifications
Case diameter 42mm Bezel 18KERG
Dial Bright Black, White Luminous Chromalight
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 9002 Power reserve Approximately 72 hours
"point"
-Added Jubilee bracelet specification.
-Dial colors available are slate, chocolate, blue-green, and white.

Domestic suggested retail price: 7,482,200 yen

Day Date

The Day-Date also entertains us by using a variety of materials for the dial. New additions include "Slate Ombre" and the first "White Shell" for the Day-Date 40.

Reference 228235
Specifications
Case diameter 40mm Bezel 18KERG
Dial Slate Ombre Luminous -
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours

"point"
-Features a slate ombre dial, with the slate color gradually darkening from the center of the dial to jet black as it approaches the edges.
Domestic reference price: 5,985,100 yenDomestic reference price: 8,459,000 yen (bezel pave diamonds)

Reference 228235
Specifications
Case diameter 40mm Bezel 18KERG
Dial White Shell Luminous -
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
- The dial is made of mother-of-pearl (white shell) and the indexes are set with baguette-cut diamonds.
Domestic reference price: 6,770,500 yenDomestic reference price: 9,244,400 yen (bezel pave diamonds)

Reference 128235
Specifications
Case diameter 36mm Bezel 18KERG
Dial Blue Green Luminous -
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
-The "Day-Date" model with a blue-green dial has been added.
- A bucket diamond index face has been added to the sunray finish dial.

Domestic suggested retail price: 6,103,900 yen (fluted bezel)
Domestic suggested retail price: 8,237,900 yen (bezel and pave diamonds)
Domestic suggested retail price: 11,511,500 yen (bezel and bucket diamonds)

Reference 128236
Specifications
Case diameter 36mm Bezel PT
Dial Blue Ombre Roman Luminous -
material PT bracelet PT
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
-Features an ombre dial with a beautiful gradation.
- Roman indexes have been added to the indexes that were previously only available in diamond specifications.
Domestic reference price: 8,325,900 yenDomestic reference price: 12,725,900 yen (bezel and bucket diamonds)

Perpetual 1908

With the discontinuation of the Cellini, the Perpetual 1908 was released as a new dress watch in 2023. 1908 was the year the name Rolex was registered as a trademark, and this model is named after that memorable year.

Reference 52506
Specifications
Case diameter 39mm Bezel PT
Dial Ice Blue Luminous -
material PT bracelet alligator
Waterproof 100m Drive system Automatic
Cal 7140 Power reserve Approximately 66 hours

"point"
- The hour hand is designed like an apple hand, the minute hand is sword-shaped, and it features railway minutes and indexes at 12, 3, and 9.
- The ice blue dial is decorated with a rice grain guilloche motif.
- Alligator straps are available in matte brown and matte black.
-Uses a see-through case back, which is rare for a Rolex.

Domestic suggested retail price: 4,370,300 yen

summary

What did you think.

There had been rumors about the Yacht-Master II for some time, but I was a little surprised to hear that the Daytona Le Mans and the Datejust palm and fluted motifs were all discontinued. I was also very impressed by the fact that many high-priced, luxurious diamond bezel models were added to the solid gold Daytona and Day-Date models.

The number of dial variations for the Day-Date has increased, but the only professional model made of stainless steel is the GMT-Master II, which seems a bit sad. There was no discontinuation of Pepsi or addition of Coke, as rumored on the streets. (laughs)

We will continue to report on the new models announced at Watches and Wonders Geneva 2024, so stay tuned.

see you!

ロレックス新作発表