The watch industry's largest new product trade fair, "Watches and Wonders Geneva 2023," will be held from March 27 to April 2, 2023. Formerly known as "SIHH (Geneva Salon)," the fair will attract attention from around the world, with Rolex, Patek Philippe, Vacheron Constantin, and Japan's world-famous Grand Seiko also participating in the fair, following its 2022 edition.

This time, we would like to focus on and introduce the major new models from Rolex announced at Watches and Wonders Geneva 2023!

Cosmograph Daytona

The in-house chronograph movement "Cal. 4130" that has been in production since 2000 has finally been revamped, and the Daytona has undergone a full model change. The "Ref. 116500LN" announced in 2016 was discontinued after about seven years, making it a short-lived model. In addition, the meteorite and bright green dials that were sold as solid gold models have been discontinued, and many models with lacquer-like black dials have been revamped to bright black, and it seems that they have been changed to a sunburst-like finish.

Reference 126506
Specifications
Case diameter 40mm Bezel Cerachrome
Dial Ice Blue Luminous Chromalight
material PT bracelet PT
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- The edge of the bezel has been changed to a metal monoblock Cerachrom bezel.
- The subdials are thinner and the indexes are longer and slimmer.
- With the installation of the new caliber, a crown mark has been added between SWISS and MADE at the 6 o'clock position.
・Only the PT "Daytona" has a see-through back.

Domestic reference price: Please inquire

Reference 126506A
Specifications
Case diameter 40mm Bezel Cerachrome
Dial Ice Blue Luminous Chromalight
material PT bracelet PT
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
・Chestnut brown color is used for the sub-dials. (Ref. 116506A uses ice blue color for the sub-dials.)
Domestic reference price: Please inquire

Reference 126500
Specifications
Case diameter 40mm Bezel Cerachrome
Dial White and Black Luminous Chromalight
material SS bracelet SS
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- The edge of the bezel has been changed to a metal monoblock Cerachrom bezel.
- The subdials are thinner and the indexes are longer and slimmer.
-The lug side has a shape similar to that of the solid gold model.
- With the installation of the new caliber, a crown mark has been added between SWISS and MADE at the 6 o'clock position.

Domestic suggested retail price: 1,795,200 yen

Reference 126503
Specifications
Case diameter 40mm Bezel 18KYG
Dial black Luminous Chromalight
material SS/YG bracelet SS/YG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
-The design of the sub-dials has been changed (black, golden, bright black dials).
Domestic suggested retail price: 2,319,900 yen (black, white, golden)
Domestic suggested retail price: 2,556,400 yen (Bright Black & Golden, Diamond)

Reference 126518LN
Specifications
Case diameter 40mm Bezel Cerachrome
Dial Golden & Bright Black Luminous Chromalight
material 18KYG bracelet Oysterflex
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- Equipped with the Glide Lock Extension System, which makes it easy to fine-tune the fit around your wrist.
-The design of the sub-dials has been changed (bright black & golden, black).
- A black border has been added to the sub-dial (golden).
- The chronograph hand has been changed from red to gold (black and champagne).
-The edges of the index have been changed from black to gold (golden and bright black).
Domestic suggested retail price: 3,642,100 yen (white, bright black & golden, black, golden, golden & bright black)
Domestic suggested retail price: 3,878,600 yen (Bright Black & Golden, Diamond)

Reference 126508
Specifications
Case diameter 40mm Bezel 18KYG
Dial black Luminous Chromalight
material 18KYG bracelet 18KYG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
・The corporate color bright green dial has been discontinued.
Domestic suggested retail price: 4,701,400 yen (white, black & champagne, black, golden, golden & bright black)
Domestic suggested retail price: 4,937,900 yen (Bright Black & Golden, Diamond)

Reference 126519LN
Specifications
Case diameter 40mm Bezel Cerachrome
Dial Bright Black & Steel Luminous Chromalight
material 18KWG bracelet Oysterflex
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- The meteorite dial is discontinued.
- Bright black and steel dial added.
- Equipped with the Glide Lock Extension System, which makes it easy to fine-tune the fit around your wrist.

Domestic suggested retail price: 3,815,900 yen (Bright Black & Steel, Steel & Bright Black)
Domestic suggested retail price: 4,052,400 yen (Bright Black & Steel, Diamond)

Reference 126509
Specifications
Case diameter 40mm Bezel 18KWG
Dial Bright black and steel, diamond Luminous Chromalight
material 18KWG bracelet 18KWG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- The Bright Blue and Meteorite dials are discontinued.
- Bright black and steel dial added.

Domestic suggested retail price: 5,051,200 yen (Bright Black & Steel, Steel & Bright Black)
Domestic reference price: Please contact us (Bright Black & Steel, Diamond)

Reference 126515LN
Specifications
Case diameter 40mm Bezel Cerachrome
Dial Sand Dust & Bright Black Luminous Chromalight
material 18KERG bracelet Oysterflex
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- The Chocolate & Black, Ivory, Sandust & Bucket, and Meteorite dials are discontinued.
- Equipped with the Glide Lock Extension System, which makes it easy to fine-tune the fit around your wrist.

Domestic suggested retail price: 3,815,900 yen (Bright Black & Sand Dust, Sand Dust & Bright Black)
Domestic suggested retail price: 4,052,400 yen (Bright Black & Sand Dust, Diamond)

Reference 126505
Specifications
Case diameter 40mm Bezel 18KERG
Dial Bright Black & Sand Dust Luminous Chromalight
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 4131 Power reserve Approximately 72 hours
"point"
- The Chocolate & Black, Ivory, Sandust & Bucket, and Meteorite dials are discontinued.
Domestic suggested retail price: 5,051,200 yen (Bright Black & Sand Dust, Sand Dust & Bright Black)
Domestic reference price: Please contact us (Bright Black & Sand Dust, Diamond)

Explorer 40

The Explorer is celebrating its 70th anniversary since its birth in 1953. The Explorer was only sold in 36mm, except for the 39mm "Ref. 214270", but it has finally been enlarged to 40mm. The "Ref. 124270", which has returned to the 36mm diameter in 2021, was just announced, so many people were probably surprised.

Reference 224270
Specifications
Case diameter 40mm Bezel SS
Dial black Luminous Chromalight
material SS bracelet SS
Waterproof 100m Drive system Automatic
Cal 3230 Power reserve Approximately 70 hours
"point"
-This model is available for the first time with a 40mm case diameter.
- The 36mm diameter "Ref. 124270" has been renamed "Explorer 36".
- Equipped with the same movement, "Cal.3230", as "Ref.124270".
- The yellow Rolesor model is only available in the 36mm diameter "Ref. 124273".

Domestic suggested retail price: 909,700 yen

GMT-Master II

Until now, the GMT Master II, which is made of yellow gold and has a Cerachrom bezel, has been sold in two colors: the black dial "Ref.116713LN" and the black and green dial "Ref.116718LN," but this time, a new bezel color variation has been announced. The design is reminiscent of the "Ref.1675/8," "Ref.1675/3," "Ref.16753," and "Ref.16758," and is likely to be popular.

Reference 126713GRNR
Specifications
Case diameter 40mm Bezel Cerachrome
Dial black Luminous Chromalight
material SS/YG bracelet SS/YG
Waterproof 100m Drive system Automatic
Cal 3285 Power reserve Approximately 70 hours
"point"
- The case and bracelet are made of yellow Rolesor, and the bezel is made of grey/black ceramic Cerachrom.
Domestic suggested retail price: 1,958,000 yen

Reference 126718GRNR
Specifications
Case diameter 40mm Bezel Cerachrome
Dial black Luminous Chromalight
material 18KYG bracelet 18KYG
Waterproof 100m Drive system Automatic
Cal 3285 Power reserve Approximately 70 hours
"point"
- The case and bracelet are made of 18KYG (yellow gold), and the Cerachrom bezel is made of gray/black ceramic.
Domestic suggested retail price: 4,626,600 yen

Yacht-Master 42

The long-awaited RLX titanium model of the Yacht-Master has finally arrived. The launch was sparked by the fact that Ben Ainslie (UK), an Olympic yacht racer and gold medalist who is a member of the Rolex family, has been wearing a prototype Yacht-Master since 2020. Titanium is said to be a material that is difficult to achieve a mirror finish, so it appears that the rest of the watch is satin-finished except for the lugs and crown guard.

Reference 226627
Specifications
Case diameter 42mm Bezel RLX Titanium
Dial black Luminous Chromalight
material RLX Titanium bracelet RLX Titanium
Waterproof 100m Drive system Automatic
Cal 3235 Power reserve Approximately 70 hours
"point"
-A model that uses RLX titanium, following the Sea-Dweller Deepsea Challenge "Ref. 126067" announced in November 2022.
Domestic suggested retail price: 1,670,900 yen

Sky-Dweller

The movement of the Sky-Dweller has also been updated from "Cal.9001" to "Cal.9002", and the model numbers of all models have been changed. Mint green (SS/WG), blue-green dial (18K ERG) have been added, and it has been announced in 18KWG (solid white gold) x Oysterflex.

Reference 336934
Specifications
Case diameter 42mm Bezel 18KWG
Dial Mint green Luminous Chromalight
material SS/WG bracelet SS
Waterproof 100m Drive system Automatic
Cal 9002 Power reserve Approximately 72 hours
"point"
- The popular mint green dial of the Datejust is now available on the white Rolesor model.
-The movement has been updated from "Cal.9001" to "Cal.9002".

-Available with Oyster bracelet and Jubilee bracelet specifications.
Domestic suggested retail price: 1,857,900 yen (Oyster)
Domestic suggested retail price: 1,882,100 yen (Jubilee)

Reference 336239
Specifications
Case diameter 42mm Bezel 18KWG
Dial Bright Black, White Luminous Chromalight
material 18KWG bracelet Oysterflex
Waterproof 100m Drive system Automatic
Cal 9002 Power reserve Approximately 72 hours
"point"
・The 18KWG (white gold) Sky-Dweller, which was sold from around 2012 to around 2018. This time, it is only available in Oysterflex specifications.
Domestic suggested retail price: 5,075,400 yen

Reference 336935
Specifications
Case diameter 42mm Bezel 18KERG
Dial Blue Green Luminous Chromalight
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 9002 Power reserve Approximately 72 hours
"point"
- A new dial color, “blue-green,” has been added.
・Available only with Oyster bracelet (three-link).

Domestic reference price: Contact us

Day Date

The Day-Date is a watch that entertains us by using a variety of materials for its dials. It has become even more attractive with the addition of variations that use "carnelian," "green aventurine," and "turquoise" on the dial.

Reference 128238
Specifications
Case diameter 36mm Bezel 18KYG
Dial Carnelian Luminous -
material 18KYG bracelet 18KYG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
- It features a dial made of the natural stone "carnelian," whose Japanese name is "benigyokuzui."
Domestic reference price: Contact us

Reference 128235
Specifications
Case diameter 36mm Bezel 18KERG
Dial Green Aventurine Luminous -
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
The dial is made of green aventurine, a natural stone based on quartz called fuchsite (chrome mica).
Domestic reference price: Contact us

Reference 128239
Specifications
Case diameter 36mm Bezel 18KWG
Dial Turquoise Luminous -
material 18KWG bracelet 18KWG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
-This Day-Date with a turquoise dial was originally available in 18KYG (yellow gold), but this new model is now also available in 18K ERG (Everose gold), 18KWG (white gold), and PT (platinum).
Domestic reference price: Contact us

Reference 228235
Specifications
Case diameter 40mm Bezel 18KERG
Dial chocolate Luminous -
material 18KERG bracelet 18KERG
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
-Available with fluted bezel and diamond bezel.
・The chocolate dial "Day-Date", which previously featured Roman index and bucket diamond index specifications, is now available with bar index specifications.

Domestic suggested retail price: 4,939,000 yen (fluted bezel)
Domestic reference price: Please contact us (Diamond bezel)

Reference 228236
Specifications
Case diameter 40mm Bezel PT
Dial Ice Blue Luminous -
material PT bracelet PT
Waterproof 100m Drive system Automatic
Cal 3255 Power reserve Approximately 70 hours
"point"
-Available with fluted bezel and diamond bezel.
・The Day-Date model with an ice blue dial, which previously featured Roman index and bucket diamond index specifications, is now available with bar index specifications.

Domestic suggested retail price: Please contact us (Flute bezel)
Domestic reference price: Please contact us (Diamond bezel)

Oyster Perpetual

The popularity and price hike of the colored dials (turquoise, yellow, coral red, green, and candy pink) of the Oyster Perpetual released in 2021 are still fresh in our memory, but now a model has been released in which these colors are arranged geometrically on the dial.

Reference 124300
Specifications
Case diameter 41mm Bezel SS
Dial Turquoise blue, celebration motif Luminous -
material SS bracelet SS
Waterproof 100m Drive system Automatic
Cal 3230 Power reserve Approximately 70 hours
"point"
-Available in three models with case diameters of 31mm, 36mm, and 41mm.
Domestic suggested retail price: 761,200 yen (41mm)
Domestic suggested retail price: 723,800 yen (36mm)
Domestic suggested retail price: 673,200 yen (31mm)

Perpetual 1908

Following the discontinuation of the Cellini, the Perpetual 1908 was released as a new dress watch. 1908 was the year the Rolex name was registered as a trademark, and this model was named after that memorable year.

Reference 52508
Specifications
Case diameter 39mm Bezel 18KYG
Dial White, Black Luminous -
material 18KYG bracelet alligator
Waterproof 100m Drive system Automatic
Cal 7140 Power reserve Approximately 66 hours

"point"
- The hour hand is designed like an apple hand, the minute hand is sword-shaped, and it features railway minutes and indexes at 12, 3, and 9.
-Uses a see-through case back, which is rare for a Rolex.

Domestic suggested retail price: 2,619,100 yen

Reference 52509
Specifications
Case diameter 39mm Bezel 18KWG
Dial White, Black Luminous -
material 18KWG bracelet alligator
Waterproof 100m Drive system Automatic
Cal 7140 Power reserve Approximately 66 hours
"point"
- The hour hand is designed like an apple hand, the minute hand is sword-shaped, and it features railway minutes and indexes at 12, 3, and 9.
-Uses a see-through case back, which is rare for a Rolex.

Domestic suggested retail price: 2,768,700 yen

summary

What did you think.

With the full model change of the Daytona, it's finally here! I'm sure many people thought so. In addition, the Milgauss Ref. 116400GV and Cellini Moonphase Ref. 50535, which had 31 series caliber movements and were rumored to be discontinued, have been discontinued without any new models being released. It's sad, but I'm looking forward to the announcement of the next generation model equipped with a new caliber.

We will continue to report on the new models announced at Watches and Wonders Geneva 2023, so stay tuned.

see you!

ロレックス新作発表