More and more people are becoming conscious of resale value when purchasing luxury watches. By choosing a watch with a high resale value, you can cover most of the cost of your next purchase when it's time to replace your watch, and in some cases, you may even make a profit .
However, if you buy whatever you want, the chances of finding a watch with high resale value are not high at all.
Here, we will introduce the criteria for choosing a watch model with high resale value , as well as models with high resale value recommended by our store's appraisers .
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- ◆ What is the resale value of a watch?
- ◆ What are the criteria for finding a watch with high resale value?
- ◆ If you're looking for a high resale value, is it better to go for new or used items?
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◆ Ranking of high resale value watch models to aim for
- Resale Value Ranking #1: Rolex Daytona
- Resale Value Ranking 2nd Place: Patek Philippe Nautilus
- Resale Value Ranking #3: Rolex Submariner Date
- Resale Value Ranking #4: Patek Philippe Aquanaut
- Resale Value Ranking #5: Audemars Piguet Royal Oak
- Resale Value Ranking #6: Rolex GMT Master II
- Resale Value Ranking Extra Edition: Vintage and Semi-Vintage Rolexes
- ◆ Hedge your risks by purchasing from a store that offers a purchase guarantee just in case!
- Summary
- ◆ If you want to sell luxury watches at a high price or buy them at a low price, come to Commit Ginza!
What is the resale value of a watch?
Resale value refers to the value of what you purchase when you sell it again . It's the same as the trade-in price for a car.
Similarly, for watches, this refers to the price at which an item once purchased is sold through a specialist store or auction or other sales outlet.
By choosing a watch with a high resale value, you can cover the cost of purchasing your next watch or use it as a reserve in case of an emergency. Because watches are expensive, more and more people are considering buying a watch with resale value in mind as one way of choosing a watch.
What are the criteria for finding a watch with high resale value?
It is a watch that is in high demand
Watches with high resale value are those that are popular and in high demand . "Popularity" and "demand" are similar words, but there is a slight difference. Popularity refers to a situation where there are many people who want it, while demand refers to a situation where there are many people who will actually buy it if it is available.
Maintaining such a market state will ensure that resale values are unlikely to fall.
Even if a watch is popular, being "cheap and popular" does not necessarily mean it has a high resale value. If a watch is popular but also rare and there is no demand to sell it, it is difficult to say that it has a high resale value.
It is a mechanical watch
This is not to say that battery-operated watches have no value. However, in terms of the extent to which they retain their value, mechanical watches that run without an external power source tend to retain their value less and therefore tend to maintain a high resale value for a long period of time .
In some cases, even mechanical watches that are 30 to 50 years old are not only not losing value, but are often traded for several times the original retail price .
Also, if a battery-operated (quartz) watch breaks after 30 years, it is almost impossible to repair it . On the other hand, mechanical watches can often be repaired if the parts remain . Some high-end watch companies offer lifetime repair guarantees (they will not not repair the watch because they do not have the parts).
In the first place, if a mechanical watch is regularly maintained, the chances of it breaking are extremely low .
If you are thinking of keeping a watch for the long term while increasing its resale value, choose a mechanical watch.
If you're looking for high resale value, is it better to buy new or used?
If you are looking for a high resale value, it is better to choose used items (excluding vintage items) rather than new items . Even if you choose used items, we recommend choosing items that are in mint condition, like new items.
Since they are traded at a lower price than new products, they can ultimately help close the gap between the purchase price and resale value .
When we think of second-hand watches, we tend to think of worn-out items. However, in the second-hand watch market, there are many unused items on the market due to some reason left by their owners, and many items with high resale value that cannot be purchased at watch stores , so it's a good idea to go around the stores once.
However, there are counterfeits among them, so be sure to purchase from a store where you can trust the quality, such as our store, Commit Ginza, which has an appraiser on-site .
Ranking of high resale value watch models to aim for
The models we will introduce below not only meet the above criteria, but are also in particularly high demand and can be expected to have high resale value. We hope this information will be useful for anyone considering buying a watch.
On the other hand, if you have one of the models introduced below and are not currently using it or are thinking of switching to another watch, please contact Commit Ginza as it may be worth more than you expected!
Resale Value Ranking #1: Rolex Daytona
This model is said to be the king of Rolex and is the dream of Rolex enthusiasts. It sells out so quickly that it is almost impossible to purchase a new one. Since there are only a few of them in circulation, it is not uncommon for them to be priced at a premium from the moment they are released.
A characteristic of Daytonas is that they do not only have a high resale value, but are traded at prices far in excess of the original list price . Some models have gone for more than 10 times the original price.
Daytona, with many models often exceeding their retail price, is likely the king of resale value.
Resale Value Ranking 2nd Place: Patek Philippe Nautilus
Patek Philippe is one of the three biggest watch brands in the world and is recognized as the world's best .
Among them, the Nautilus is Patek Philippe's flagship model and is highly popular around the world.
Prices are generally high, but due to their enduring popularity, some models can sell for more than double the original price. Even less popular models can be converted to cash at around 80% of their new price .
Resale Value Ranking #3: Rolex Submariner Date
The Submariner is one of Rolex's main products. It is one of the most popular diver's watches and is always in high demand. It is particularly popular in Japan because of its simplicity and elegance.
On average, resale value is about 70% to 80% of the original retail price of a new car , but as of January 2019, prices are rising rapidly and have reached premium prices.
Resale Value Ranking #4: Patek Philippe Aquanaut
This is one of Patek Philippe's flagship products, and is one of the models with a more casual impression among Patek Philippe models.
All of the stores have set the appraisal value very high, with some even exceeding the list price . On average, it seems that most transactions are around 80% to 90% of the original price.
Resale Value Ranking #5: Audemars Piguet Royal Oak
Founded in 1875 , this Swiss luxury watch manufacturer is considered one of the three greatest watch brands in the world along with Patek Philippe . The most representative model is the Royal Oak.
The resale value is also high, with some even exceeding the original price . Demand is high worldwide, and prices are steadily maintained at around 70% to 80% of the original price .
Resale Value Ranking #6: Rolex GMT Master II
The most well-known Rolex pilot watch in the world is the GMT Master II. This watch features a GMT hand that indicates the local time and arrival time, and is always popular because it evokes a sense of romance in the sky.
This is currently a very popular model, and current stock is in short supply everywhere, so it is being traded at over 90% of its original price .
Resale Value Ranking Extra Edition: Vintage and Semi-Vintage Rolexes
Vintage and semi-vintage Rolex models have a high resale value. Currently, mainstream models are sold with a five-digit reference number such as Ref. XXX, but vintage and semi-vintage models were sold with a four-digit reference number such as Ref. XXX .
Vintage and semi-vintage Rolexes have a huge fan base, and not only do they have high resale values, it is not uncommon for them to be traded for the extremely high prices of nearly 10 million yen.
Now, let me introduce you to what is available in detail.
First up is the manual winding Daytona 6265. 
The most expensive model of this model is sold for over 10 million yen .
Next, this Submariner 1680 can sometimes be traded for over 4 million yen . 
And the 1972 Sea-Dweller 1665 can sometimes trade for over 9 million yen . 
As you can see, four-digit vintage and semi-vintage models are often incredibly valuable, and it's not unlikely that current models will become just as valuable in the next few decades.
Buying a model with high resale value and "putting it aside" is one way to invest .
Other models besides those introduced here can also fetch high prices, so if you have an old Rolex or other luxury watch lying around at home, you may be able to get a high price for it . Please contact Commit Ginza!
Hedge your risks by purchasing from a store that offers a purchase guarantee just in case!
While there are people who can read the market with a high degree of accuracy, no one can read it perfectly.
No matter how knowledgeable you are about the watch market, there are times when the unexpected happens. Even for watches with high resale values like those mentioned above, it is almost impossible for them to be worth absolutely nothing, but they may end up being worth less than expected .
However, we offer a service*1 that guarantees a resale value of 80% of the purchase price exclusively to customers who purchase through Commit Ginza.
*1 The "80% purchase guarantee" is only applicable if the watch purchased at Commit Ginza is appraised within one year. Please note that the guarantee will not apply if the condition of the product deteriorates significantly or if the market price of the product changes drastically. Please contact our store for details.
Of course, it is important to choose a car with a high resale value, but it is also useful to hedge your risk with this guarantee in case of an emergency. However, in most cases, we are able to buy back more than 90% of the price , so please rest assured.
Our experienced appraisers will advise you on items that are unlikely to lose value and will continue to have high resale value, so please consult us if you are considering a purchase.
summary
This time, we have introduced a ranking of watch resale values selected by appraisers, focusing on watch models that are less likely to lose value.
We have introduced that the conditions for a watch with high resale value are to choose one that is popular and maintains high demand , and to choose a mechanical watch that can have a long lifespan depending on maintenance .
We also mentioned that choosing used, unused items is a good way to reduce the difference between the purchase price and the resale value.
Next, we have ranked the models below as having the highest resale value.
- Ranking 1st: Rolex Daytona
- Ranking 2nd: Patek Philippe Nautilus
- Ranking 3rd: Rolex Submariner Date
- Ranking 4th: Patek Philippe Aquanaut
- Ranking 5th: Audemars Piguet Royal Oak
- Ranking 6th: Rolex GMT-Master II
- Ranking Extra: Vintage and Semi-Vintage Rolexes
In order to prepare for a sudden drop in resale values in the market, we recommended purchasing from Commit Ginza, which offers an 80% purchase guarantee*1 .
*1 The "80% purchase guarantee" is only applicable if the watch purchased at Commit Ginza is appraised within one year. Please note that the guarantee will not apply if the condition of the product deteriorates significantly or if the market price of the product changes drastically. Please contact our store for details.
When choosing a luxury watch from now on, why not consider resale value?
Popular watches sell out quickly. You can get the information before someone else does, so be sure to sign up for LINE@ !
Thank you for reading.
If you are interested in luxury watches with high resale value, check out Rolex first!
Also, if you have any luxury watches you would like to sell, please feel free to contact Commit Ginza!
If you want to sell luxury watches for a high price or buy them for a low price, come to Commit Ginza!
- "I want to sell my unused luxury watch for as much as possible."
- "I want a thorough assessment."
- "I want to buy from a store with a good track record."
- "I want to buy luxury watches at low prices."
If you have these requirements, Commit Ginza is perfect for you !
Commit Ginza is a watch store that operates on the concept of " buy high, sell low " in the used watch market, where prices are said to be difficult to understand.
Our experienced watch appraisers assess the watches to determine the market value and set the appropriate price. We also strive to maximize the profit margins of our stores and improve customer satisfaction.
As a result, the commission rate for deposit sales is only 3% (industry average is 10%).
Please feel free to consult with Commit Ginza whether you are purchasing a watch for investment or selling.