[Manga] Episode 7: What price is that "market price" from?

監修者 Commit Ginza
Episode 7 Thumbnail
Kenji
Owner, please listen.
I've been researching the market.
The market price for this watch is 1.2 million yen (smug).
Kenji is showing off
Shop owner
Nice. So, a question.
What did you use as a reference for that "market price"?
Kenji
Eh, isn't the market price the market price?
I thought there was only one market price.
Shop owner
The market price is...
It's like "three relatives with the same last name."
They all look similar, but in fact they're not alike.
Shop owner
(I wonder if I've conveyed it well...)

① The market is not just one person: buying, selling, and online (overseas) are different personalities

Horizontal 16:9. Three people with the same face (purchase price, sale price, online/overseas price) are lined up with the word "market price" written on them, but their name tags are different. Kenji is confused, and the store owner explains. No text. Clear line drawings, soft colors, and a refined comedy.
Shop owner
Roughly speaking, these three are the market leader.
(1) Purchase price : The price range at which the store will buy
(2) Selling price : The price range at which the store will sell
(3) Overseas auction market : A completely different world with completely different conditions
Kenji
What? It's the same watch, but it's a different person!?
So the 1.2 million I saw...
Shop owner
It's probably the market price or a "strong price" found online.
The purchase is made after various deductions are made from that amount.

② Why does it vary?: The theory that the price of the same curry varies depending on the store

Horizontal 16:9. Three plates of curry (from a high-end restaurant, a diner, and a food stall) are lined up, and even though they are the same curry, the price tags are different. The owner gives an analogy, and Kenji looks surprised. No text.
Shop owner
To use curry as an example...
Even if it's the same "curry,"
High-end stores have higher rents and services ,
The turnover and procurement of food at cafeterias are different ,
Food stalls vary depending on conditions (location and time) .
The prices for watches are similar.
Kenji
Of course, it depends on a variety of conditions...

③ Why the purchase price seems lower than the market price: There are “things” that are “deducted” from the sale

Landscape 16:9. The shopkeeper cuts off slices from a large cake with the "sales price" to represent fees, maintenance, warranties, inventory risk, market fluctuations, and profits. Kenji is surprised, saying, "You're cutting that many pieces..." No text.
Shop owner
From the sales market price to the purchase market price,
There is usually something that draws you in.
・Maintenance (overhaul/inspection)
・Warranty (after-sales support)
・Inventory risk (cannot be converted into cash until sold)
・Market fluctuations
・Fees/payment/logistics <br>In other words, buying and selling are separate activities .
Kenji
I wasn't aware of that...
In reality, it's a different biology.

④ Mistakes to avoid when comparing prices: Mixing conditions makes the conversation seem like a different show

Landscape 16:9. An abstract representation of three televisions (new, used, parallel/overseas) showing different programs. Kenji is taking notes, thinking they are all the same program. The store owner makes a comment. No text.
Kenji
So when you look at the market, what tends to get mixed up?
Shop owner
This is where it gets mixed up.
・New/Unused/Used
・Warranty card availability ・Model year
・Whether or not there are any accessories (box/frame/booklet)
・Condition (polishing, scratches, deterioration)
・Bracelet/strap replacement
・Market price (when was the price?)
When these are mixed together, it becomes like a different program.
Shop owner
For example, what you're looking at is
"Unused, with warranty, full set"
What I'm looking at is
If it's "Used, no warranty, missing accessories" ...
It's the same watch, but it's different .
Kenji
I was considering different conditions on the same level...

⑤ Starting today: Stop bugs with a "5-piece set" when checking the market

Landscape 16:9. The shop owner points to a checklist (5 items), and Kenji makes notes on his smartphone. The background features an abstract effect that resembles a "bug stopping." No text.
Shop owner
Here's the "5-piece set" you need to check market prices.
When researching, just writing it down in this format in your notes is a powerful tool.
Market memo template (for copying and pasting)
  • ① Source : Purchase? Sale? Private sale? Overseas? (Where)
  • ② Condition : Unused/Used, Warranty Year, Full Set/Missing Parts, Condition (Scratches/Scratches)
  • 3) Nature of price : Is it the displayed price? Is it the contract price? Does it include commission? Does it include/exclude tax?
  • ④ Time : When is the price? (The market price is the “weather”)
  • 5. Number : How many did you see? (One is likely to be the exception.)

*There is a tendency for the displayed price to be the market price, so if possible, focus on "concluded deals" and "sold outs." If this is difficult, it is safer to look at trends based on "multiple items."

⑥ Quickly communicate at the store: Market price question template (the one that the store owner will be happy with)

Landscape 16:9. When Kenji hands over the "Question Template" paper, the shopkeeper's eyes light up (a likability-boosting effect). No text. A refined comedy.
Kenji
So, rather than going to a store and asking, "What's the going rate?", how should I ask?
Shop owner
If you tell me this, the conversation will go faster.
"I looked around here for a used item with a XX year warranty and XX accessories.
How much would it cost to buy it under the same conditions?
This will make the owner's internal CPU happy.
Shop owner
(No more back and forth "where is the price?")

7. Risks and Concerns: The Trap of Being Attracted by Market "Strong Numbers"

Landscape 16:9. Kenji is drawn to the neon sign of "Strong Numbers," and the store owner pulls him back with a safety rope. An abstract "Caution" sign is in the background. No text.
Shop owner
This is important. It's a trap when looking at the market.
・Assuming a "high price" means the going rate (it may not be selling)
・Comparing the same despite different conditions (different programs)
・Directing overseas/personal sales directly to domestic stores (the playing field is different)
・Even though the market is moving, I think it's a fixed price (denying weather forecasts)
Kenji
"The market is the weather"...
Even if it was sunny yesterday, there may be a typhoon today...

Conclusion: There are three markets. First, agree on the market price, and the conversation will flow smoothly.

Horizontal 16:9. The three soba are lined up in a row, and the question mark above Kenji's head disappears and becomes an exclamation mark. The shopkeeper looks satisfied. No text.
Kenji
Today's learning.
The market has three faces.
Shop owner
nice.
If you can say, "Where is the going rate?" , the conversation might flow more easily.
How to remember: Buying = buying, selling = selling, overseas = different rules .
What you can do today: 3 things to avoid getting confused in the market
  • First, verbalize the source (purchase/sale/overseas) (to determine the market value)
  • Compare by matching the conditions (warranty/accessories/condition/year) (do not mix other programs)
  • Ask the store using a question template (for faster conversations and improved accuracy)

*The market price fluctuates daily. In particular, for models that tend to fluctuate in the short term, it is important to be consistent about the market price as of when, to reduce misunderstandings.

NEXT EPISODE
Episode 8: How effective is that “guarantee”?
~Warranties, statements, archives... Don't get burned by misunderstanding the "strength of documents"~
  • If you have a warranty, you're invincible...right? "Strong documents" and "weak documents"
  • The moment you realize that "store warranty" and "manufacturer warranty" are two different things
  • The shopkeeper's analogy: "Rush into the hospital with a copy of your health insurance card" theory
Next time, more documents!
*The preview for the next episode is staged (but the content is mostly true).

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