Main High-End Models | Weekly Market Report

※The reference purchase prices listed in this column are based on our survey as of July 26, 2026. Market prices fluctuate daily and may differ significantly from the price on the day of viewing.
※Purchase price conditions are based on items that are unused and complete with accessories (warranty dated within 1 month).
※Exchange rate at the time of column publication: 1 dollar = 164 yen

Rolex is synonymous with luxury watches. Then there are Patek Philippe, Audemars Piguet, and Vacheron Constantin, often called the "Holy Trinity" of watchmaking.
The market value they create is not just "price information." For enthusiasts, it's an indicator of asset value and status; for investors, it's a sign of a dynamic market.
In this column, we track market changes and trends by comparing the retail price and the latest purchase price each week, focusing on Rolex solid gold models and key models from the Holy Trinity brands.
This content is useful for those considering selling or buying, as well as anyone who wants to know "which models are currently valued in the market."
We will publish this report weekly, so please make it a habit to check it for hints to guide your next move.

126500LN White

Reference Purchase Price

As of 2026/07/19	6,230,000 yen
As of 2026/07/26	6,250,000 yen
Difference	+20,000 yen
Reference Retail Price	2,499,200 yen
Difference from Retail Price	＋3,750,800 yen

126500LN Black

Reference Purchase Price

As of 2026/07/19	5,230,000 yen
As of 2026/07/26	5,250,000 yen
Difference	+20,000 yen
Reference Retail Price	2,499,200 yen
Difference from Retail Price	＋2,750,800 yen

126710BLRO Jubilee

Reference Purchase Price

As of 2026/07/19	4,000,000 yen
As of 2026/07/26	4,000,000 yen
Difference	±0 yen
Reference Retail Price	1,780,900 yen
Difference from Retail Price	＋2,219,100 yen

126710BLNR Jubilee

Reference Purchase Price

As of 2026/07/19	3,300,000 yen
As of 2026/07/26	3,300,000 yen
Difference	±0 yen
Reference Retail Price	1,780,900 yen
Difference from Retail Price	＋1,519,100 yen

126720VTNR Jubilee

Reference Purchase Price

As of 2026/07/19	2,920,000 yen
As of 2026/07/26	2,980,000 yen
Difference	+60,000 yen
Reference Retail Price	1,862,300 yen
Difference from Retail Price	＋1,117,700 yen

126710GRNR Jubilee

Reference Purchase Price

As of 2026/07/19	3,650,000 yen
As of 2026/07/26	3,650,000 yen
Difference	±0 yen
Reference Retail Price	1,780,900 yen
Difference from Retail Price	＋1,869,100 yen

124060

Reference Purchase Price

As of 2026/07/19	2,170,000 yen
As of 2026/07/26	2,170,000 yen
Difference	±0 yen
Reference Retail Price	1,494,900 yen
Difference from Retail Price	＋675,100 yen

126610LN

Reference Purchase Price

As of 2026/07/19	2,520,000 yen
As of 2026/07/26	2,470,000 yen
Difference	−50,000 yen
Reference Retail Price	1,683,000 yen
Difference from Retail Price	＋787,000 yen

126610LV

Reference Purchase Price

As of 2026/07/19	2,650,000 yen
As of 2026/07/26	2,600,000 yen
Difference	−50,000 yen
Reference Retail Price	1,764,400 yen
Difference from Retail Price	＋835,600 yen

126600

Reference Purchase Price

As of 2026/07/19	2,050,000 yen
As of 2026/07/26	2,050,000 yen
Difference	±0 yen
Reference Retail Price	2,156,000 yen
Difference from Retail Price	−106,000 yen

136660 Deep Blue

Reference Purchase Price

As of 2026/07/19	2,480,000 yen
As of 2026/07/26	2,480,000 yen
Difference	±0 yen
Reference Retail Price	2,352,900 yen
Difference from Retail Price	＋127,100 yen

124270 36mm

Reference Purchase Price

As of 2026/07/19	1,600,000 yen
As of 2026/07/26	1,600,000 yen
Difference	±0 yen
Reference Retail Price	1,177,000 yen
Difference from Retail Price	＋423,000 yen

224270 40mm

Reference Purchase Price

As of 2026/07/19	1,600,000 yen
As of 2026/07/26	1,600,000 yen
Difference	±0 yen
Reference Retail Price	1,241,900 yen
Difference from Retail Price	＋358,100 yen

226570 White

Reference Purchase Price

As of 2026/07/19	1,900,000 yen
As of 2026/07/26	1,900,000 yen
Difference	±0 yen
Reference Retail Price	1,576,300 yen
Difference from Retail Price	＋323,700 yen

226570 Black

Reference Purchase Price

As of 2026/07/19	1,890,000 yen
As of 2026/07/26	1,890,000 yen
Difference	±0 yen
Reference Retail Price	1,576,300 yen
Difference from Retail Price	＋313,700 yen

126622 Blue

Reference Purchase Price

As of 2026/07/19	2,250,000 yen
As of 2026/07/26	2,250,000 yen
Difference	±0 yen
Reference Retail Price	1,960,200 yen
Difference from Retail Price	＋289,800 yen

126622 Slate

Reference Purchase Price

As of 2026/07/19	2,580,000 yen
As of 2026/07/26	2,580,000 yen
Difference	±0 yen
Reference Retail Price	1,960,200 yen
Difference from Retail Price	＋619,800 yen

336934 Green Jubilee

Reference Purchase Price

As of 2026/07/19	4,200,000 yen
As of 2026/07/26	4,200,000 yen
Difference	±0 yen
Reference Retail Price	2,663,100 yen
Difference from Retail Price	＋1,536,900 yen

336934 Blue Jubilee

Reference Purchase Price

As of 2026/07/19	3,900,000 yen
As of 2026/07/26	3,900,000 yen
Difference	±0 yen
Reference Retail Price	2,663,100 yen
Difference from Retail Price	＋1,236,900 yen

134300 Green

Reference Purchase Price

As of 2026/07/19	1,550,000 yen
As of 2026/07/26	1,550,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋505,000 yen

134300 Pistachio

Reference Purchase Price

As of 2026/07/19	1,600,000 yen
As of 2026/07/26	1,600,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋555,000 yen

134300 Lavender

Reference Purchase Price

As of 2026/07/19	1,800,000 yen
As of 2026/07/26	1,800,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋755,000 yen

134300 Beige

Reference Purchase Price

As of 2026/07/19	1,450,000 yen
As of 2026/07/26	1,450,000 yen
Difference	±0 yen
Reference Retail Price	1,045,000 yen
Difference from Retail Price	＋405,000 yen

126000 Pistachio

Reference Purchase Price

As of 2026/07/19	1,500,000 yen
As of 2026/07/26	1,500,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋503,400 yen

126000 Lavender

Reference Purchase Price

As of 2026/07/19	1,500,000 yen
As of 2026/07/26	1,500,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋503,400 yen

126000 Beige

Reference Purchase Price

As of 2026/07/19	1,400,000 yen
As of 2026/07/26	1,400,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋403,400 yen

126000 Turquoise

Reference Purchase Price

As of 2026/07/19	2,450,000 yen
As of 2026/07/26	2,450,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋1,453,400 yen

126000 Candy Pink

Reference Purchase Price

As of 2026/07/19	1,650,000 yen
As of 2026/07/26	1,650,000 yen
Difference	±0 yen
Reference Retail Price	996,600 yen
Difference from Retail Price	＋653,400 yen

126334 Slate Roman Jubilee

Reference Purchase Price

As of 2026/07/19	2,550,000 yen
As of 2026/07/26	2,550,000 yen
Difference	±0 yen
Reference Retail Price	1,764,400 yen
Difference from Retail Price	＋785,600 yen

126334 Mint Green Jubilee

Reference Purchase Price

As of 2026/07/19	2,550,000 yen
As of 2026/07/26	2,550,000 yen
Difference	±0 yen
Reference Retail Price	1,764,400 yen
Difference from Retail Price	＋785,600 yen

126234 Slate Roman Jubilee

Reference Purchase Price

As of 2026/07/19	2,000,000 yen
As of 2026/07/26	2,000,000 yen
Difference	±0 yen
Reference Retail Price	1,502,600 yen
Difference from Retail Price	＋497,400 yen

126234 Mint Green Jubilee

Reference Purchase Price

As of 2026/07/19	2,250,000 yen
As of 2026/07/26	2,250,000 yen
Difference	±0 yen
Reference Retail Price	1,502,600 yen
Difference from Retail Price	＋747,400 yen

Summary

Recently, prices have remained generally stable. Of course, there are fluctuations up and down depending on the model, but overall, the trend is positive, and I am very much looking forward to next week's market conditions. There were also price revisions, and I will continue to monitor those trends. If you are considering selling, please feel free to contact us. I hope this column has sparked some interest in luxury watches. See you next time!

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