Tudor was the brand that helped Rolex become more widely known.
As a "diffusion brand" of Rolex, many of its parts are the same as those used by the original Rolex, or are of similar quality, while keeping costs down, which has made it widely popular among general consumers.
Currently , Tudor has established itself as a brand in its own right, far from the image of being a low-cost brand of Rolex.
In this article, we will touch on the history of Tudor and mainly introduce the appeal of the Heritage series.
Why has it gained such widespread recognition?
Hans Wilsdorf, the founder of Rolex, aimed to expand the market in the UK, where the company's headquarters were located, in the 1930s. The concept of "low price" became important at that time.
Today, Rolex is widely recognized as a brand, including for its high price, but at the time it was considered too expensive for the average consumer, so it was not as popular as it is today.
Thus, Tudor was born.
Taking advantage of its status as a Rolex diffusion brand, it was able to keep costs low while maintaining high quality, and was widely accepted by the general consumer base at the time.
Additionally, the name, which is derived from the Tudor family of England, and the use of the rose, which is their family crest, as a motif, have helped the brand to gain familiarity .
Currently, the rose motif has been replaced by a shield, but the simplified shape has saved production costs and further reduced costs.
Heritage: A revival of a past masterpiece
"Heritage" means "heritage".
As the name suggests, the brand reproduces some of Tudor's greatest products, as well as high-performance and popular products, while continuing its traditions.
For example, Tudor's popular model "Chronotime" is a chronograph famous for its design similar to the original Rolex "Daytona". It was a popular model that was produced for about 30 years, but production ended around 2005.
It has now been relaunched as the "Heritage Chrono", the second generation of the Chronotime, commonly known as the "Monte Carlo".
Chronotime Monte Carlo
Heritage Chrono
What about the popular "Heritage" series?
[Tudor] One of the most popular models in the Heritage series is the Black Bay .
The Heritage series is a revival of the timeless masterpiece diver's model, the Submariner. While inheriting the Rolex DNA, the unique "squid needle" is extremely popular. The logo features a "small rose", a symbol of the time. The new bronze case model, which uses the current "shield" logo, is also a popular item.
*Source: " Introducing the appeal and classic models of Tudor! "
As expected, the first place winner was this model, the Heritage Black Bay!
It has been reproduced with a design reminiscent of the popular vintage "Submariner". The key point is that the "small rose logo" and "squid hands" have been beautifully reproduced and revived. The small face, which goes against the times, and the removed crown guard express the coolness and beauty of the original form of the watch. This is definitely one you want.*Source: " Tudor Model Popularity Ranking! "
In this way, it has become a standard Tudor watch in various media, and is gaining popularity as a "timeless masterpiece." There seem to be many fans of Tudor's playful designs that are not found in the original Rolex.
In addition, the Black Bay Bronze, released in 2016, attracted attention because it used copper for the case.
The charm of "Heritage" that is different from [Rolex]
What did you think.
Although Tudor does not have the same movements and functions as Rolex, it has sufficient performance within the framework of mechanical watches. There are no authorized dealers in Japan, but there are many transactions, and the sales situation at our store (Commit Ginza) shows the popularity of Tudor.
Among them, the historic "Heritage" is a classic Tudor model that stands out for its fusion of classic style as a reproduction with modern technology.
Not only the popular "Black Bay," but also the "Ranger" and "Chronograph," as well as models by sales year and color variations, all have slight differences, so many people carefully consider their purchase.
Tudor is one of those products that is sure to sell out immediately once it goes on sale, so if you come across it, you should consider purchasing it immediately.
Tudor, a brand that has been loved in England since ancient times, is sure to make a statement on your wrist.