[New Model Introduction Corner] What are the new models from TAG Heuer and Porsche?

TAG Heuer and German sports car manufacturer PORSCHE have announced a new partnership. The two brands share a common DNA in motorsports and racing, so this collaboration was a long-awaited one. To celebrate this, the first watch, the TAG Heuer Carrera Calibre Heuer 02 Chronograph Porsche Special Edition, has been released.

Focus on the luxury specifications that incorporate Porsche design

TAG Heuer Carrera Calibre Heuer 02 Chronograph Porsche Special Edition [Leather Strap] ¥693,000 (list price)

Based on the "Tag Heuer Carrera Sport Chronograph," it incorporates features inspired by Porsche design. The dial is treated to resemble asphalt, and the leather strap features hand stitching inspired by Porsche interiors. The movement, which can be viewed from the case back, looks just like a Porsche steering wheel.

About TAG Heuer

TAG Heuer is a Swiss luxury watch manufacturer founded in 1860. Since its founding, the company has focused on sports watches such as stopwatches and chronographs. It can be said that the company is a manufacturer that supports many athletes by developing watch technology that measures time beyond human intuition.

The Relationship Between TAG Heuer and Steve McQueen

Steve McQueen and TAG Heuer have a beautiful story worthy of Hollywood's attention. In 1970, the steel-eyed King of Cool appeared on screen wearing a TAG Heuer Monaco. From the iconic Le Mans to Bullitt and car racing, Steve McQueen loved a challenge and all its thrills. Decades later, the actor continues to inspire younger generations and embody TAG Heuer's values. An enduring icon who loved to inspire and push the boundaries.

*See Tag Heuer official website

Steve McQueen was a superstar who gained popularity not only in Hollywood but also around the world, including Japan, in the 1960s and 1970s. He was a great actor who sadly passed away in 1980 after being attacked by cancer at the young age of 50, and was affectionately known as the "King of Cool." The racing suit he wore in the film had the Heuer logo on it, and the car he drove, the Porsche 917, is an icon that will leave a lasting impression on everyone.

"Steve McQueen's Monaco and Submariner"

summary

What did you think? A collaboration between a watch and a car is always a hot topic. We hope you will enjoy it, as it may be available at Commit Ginza one day. Also, TAG Heuer's representative models, the Carrera and Monaco, are very popular and are available at Commit Ginza.

We will continue to bring you information on new products, so please enjoy Commit Ginza's columns!

TOP image: https://www.tagheuer.com/jp/ja/partnerships/porsche.html