What's so great about the Daytona, the ultimate watch investment? The appeal of the Daytona, which is a great value for money

The King of Rolex: Daytona

Whether you look at a watch magazine or a watch enthusiast's website, you will see the name Daytona frequently in discussions of Rolex.

However, even if you live an ordinary life, it is rare to see Daytona.

First of all, what kind of watch is Daytona?

What is it about the Daytona that makes it such a valuable investment that people say , "If you see one, you should consider buying it?"

This time, I would like to explain Daytona in an easy-to-understand manner even for those who are new to watches.

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What is Rolex's staple model, the Daytona?

The Daytona is considered one of the most coveted watches among Rolex fans.

This model is the pinnacle of Rolex sports models and is the only Rolex model that has three circles and a chronograph hand, which is a part called a chronograph . Simply put, a chronograph is a stopwatch function.

Would you be able to get a sense of this if you looked at a picture of the actual Daytona?
Not only Rolex sports models, but other watches have a distinctive personality that makes it instantly recognizable as a Daytona.

The reason why Daytona is popular among Rolex enthusiasts and watch novices alike is that "anyone can tell it's high quality."

One theory about how the Daytona was made is that it was made at the request of NASA, the American organization that, as you know, was the first in the world to land on the moon.

It is said that the Daytona was created as a candidate for the official NASA watch, but in the end, the Omega Speedmaster was chosen.

The Daytona is a mysterious watch whose appeal grows deeper the more you get to know it .

The Appeal of the Rolex Daytona

The appeal of Daytona ① The king of Rolex with limited production numbers

"You can't even make a reservation for a Daytona at an official store." This is the reality surrounding the Daytona.
Even authorized stores have difficulty getting stock, and it is rumored that they only get one or two a month, and even when they do get stock, they sell out immediately. Recently, there are "Daytona runners" who visit authorized stores in what they call the "Daytona Marathon," challenging themselves to see if they can buy one. Some people have been to various authorized stores for several years but still have not been able to buy one. It is so popular that it is worthy of being called the king of Rolex.

In addition, Daytona is said to be one of the few special production models among Rolex products . This rarity, combined with the growing potential demand of "I definitely want to own one," is pushing up the market price.

If you are lucky enough to purchase a Daytona at an authorized dealer, you may be able to sell it for more than the list price right away. Of course, it takes some time for the premium to become available, so we recommend letting it sit for a while, but that's how many people want a Daytona.

Therefore, it is also known to be a good investment.

The appeal of Daytona 2. The world's first waterproof watch

The name Daytona is said to come from Daytona International Speedway, one of the largest race circuits in the United States, which has been in operation for over 50 years and will be held again in 2019.

As a result of this requirement, a waterproof function was added, a first for the world. Up until that point, no watch had ever been waterproof enough to be called waterproof.

The Daytona's high level of waterproofness astonished the world at the time.

The appeal of Daytona 3: High performance and sophisticated design

It is also known as the King of Rolex, so it is no exaggeration to say that it represents the culmination of Rolex technology of the era .

The heart of a watch, called the movement, which makes it run, is now developed entirely in-house , and the designs are at the cutting edge of the times .

That is why the Daytona watches released by Rolex always capture the hearts of buyers, and even after they are released on the market, they may have a "magic" that makes them want to buy them even if they are willing to pay several times the price .

Rolex Daytona is a great investment

Rolex watches continue to attract people in this way, but as mentioned above, they tend to command high prices on the second-hand market.

Currently, the price of Daytona is rising so rapidly that it is said that if you buy Daytona, you will make a profit with a high probability. Recently, there are many Rolex sports models that can command a premium price that exceeds the list price, but in the past, Daytona was the only Rolex that could command a premium price after its release .

As of January 2019, the Ref. 16520 is traded at about 3 to 6 times the list price (depending on the era), the Ref. 116520 is traded at about 2 to 2.5 times the list price, and the Ref. 116500LN is traded at about 3 times the list price. Many vintage Daytonas, known as "manual winding", are priced at up to 10 million yen. In relative terms, the price of Daytonas has been rising over the past 20 years.

Recommended Rolex Daytona Models

Now, let's take a look at some of the recommended Daytona models that we would like you to get your hands on.

*These are Commit Ginza's stock items as of January 24, 2019. Please note that the item may be sold out at the time of publication.

Rolex Daytona S/S Ref.116500LN Random Serial Number Automatic

The Daytona was released at long last in 2016.

The bezel (the ring-shaped part on the outer periphery) has been changed from stainless steel to a high-ceramic material called Cerachrom , which is more resistant to scratches and fading than conventional stainless steel, and is also more resistant to deterioration over time.

The appearance is also more rugged. The combination of the white dial and Cerachrom gives it a charm never seen before in Daytona models.

Rolex Daytona S/S Ref.116520 Black Dial Serial Number: Random Automatic

This model was released in 2000 and discontinued in 2016. Even after the end of production, its popularity has not waned, and the trading price has been increasing every year.

In fact, this model was the first Rolex Daytona to use its own in-house movement . In some ways, this was a major milestone model.

The popular black dial model remains popular today.

Rolex Daytona S/S Ref.116520 White Dial Serial Number: Random Automatic

This model also appeared in 2000 and was discontinued in 2016.

The material is stainless steel, which gives a more subdued impression compared to the black dial . The clasp (folding type) has a satin (matte) finish.

Rolex Daytona 18KPG Ref.116505 Serial.Random Automatic

This model was added to the lineup in 2008. In addition to its fully in-house chronograph movement, it is made of Everose gold, a proprietary mixture of all pink gold and platinum. It has overcome the weakness of being easily discolored by chlorine, and is said to retain its shine for a long time.

The pink dial, which is only available in the pink gold version, and the in-dials are black, making this a product that demonstrates a strong attention to visibility.

Rolex Daytona S/S Ref.16520 Serial.A Automatic

This model was released in 1988 and supported Daytona's popularity until its end in 2000.

The movement is based on the Zenith El Primero, with Rolex's own improvements . As a completely in-house produced model, it is a model that is becoming increasingly popular among enthusiasts.

Rolex Daytona S/S Ref.6265 Serial.55***** Manual winding

This model was released in 1970 and production ended in 1988.

This model, which is the final version of the hand-wound Daytona, has become increasingly popular both in Japan and overseas, and is traded at high prices .

The stainless steel bezel gives you a taste of the good old Daytona.

summary

This time, we have been talking about the Daytona, which can be said to be the king of Rolex.

Here are some of the attractions of Daytona:

• The king of Rolex with low production numbers
• The world's first waterproof watch
• High performance and stylish design

We have introduced the following models as recommended Daytona models.

• Reference 116500LN
• Reference 116520
• Reference 116505
• Reference 16520
• Reference 6265

Daytona is characterized by the fact that various models have been released to suit each era, each with its own unique character.

Although it's not the Daytona Marathon, if you have the opportunity, it might be worth getting a Daytona and keeping it as an investment for the future.

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Thank you for reading.
If you are interested in Rolex, including Daytona, be sure to check out our Rolex inventory!
Also, if you have any luxury watches you would like to sell, please feel free to contact Commit Ginza!

If you want to sell your Daytona for a high price or buy it for a low price, come to Commit Ginza!

• "I want to sell my unused Daytona for as much as possible."
• "I want a thorough assessment."
• "I want to buy from a store with a good track record."
• "I want to buy luxury watches at low prices."

If you have these requirements, Commit Ginza is perfect for you !

Commit Ginza is a watch store that operates on the concept of " buy high, sell low " in the used watch market, where prices are said to be difficult to understand.

Our experienced watch appraisers assess the watches to determine the market value and set the appropriate price. We also strive to maximize the profit margins of our stores and improve customer satisfaction.

As a result, the commission rate for deposit sales is only 3% (industry average is 10%).

Please feel free to consult with Commit Ginza whether you are purchasing a watch for investment or selling.