[2022 Edition] Mechanical Wristwatch "What is [Cartier] 'Collection Privée Cartier Paris (CPCP)'?"

Hello everyone.

The cherry blossoms have fallen so quickly that the leaves are now just falling. I have heard that many people will not only return to their hometowns during this year's Golden Week, but also go on trips to other places. I hope that everyone will enjoy their long holiday while taking care of their health.

Well, this time I would like to delve deeper into the Collection Privée Cartier Paris (CPCP) , a Cartier watch that is rapidly gaining popularity among watch enthusiasts.

Cartier is well-known not only for its luxury jewelry but also for its watches, and according to a report released in 2022 by the American financial institution group Morgan Stanley and the Swiss watch industry consulting firm Luxe Consult, Cartier ranked second in sales in the watch industry in 2021 after Rolex. Many people were surprised that Cartier overtook Omega, which had long held the second-highest sales in the industry.

Source: LuxeConsult & Morgan Stanley Research

The term "Collection Privee Cartier Paris" (hereinafter "CPCP") may be unfamiliar to you, but if you are a watch lover, you may have heard of the term " CPCP " . If you are not familiar with it, I hope you will read this column and become interested. Please enjoy until the end.

Features of "CPCP"

Ⅰ. "Origin"

"Privé" means "private" in French, and translates to "Cartier Paris Private Collection". At the time, Cartier watches were popular among female customers due to their strong image as jewelry and unique design. So Cartier made a move to attract male customers. As part of that strategy, the collection line " CPCP " was developed from 1998 to 2008.

Since 2009, the " Haute Horlogerie " (French for luxury watch) collection has been developed.

II. "Design"

Cartier incorporated many designs that were considered masterpieces of the past when developing CPCP. There are many iconic watches whose model names immediately come to mind, such as Tank, Santos, Tortue, Tonneau, and Pasha. CPCP is a return to artistic designs that remain in the history of wristwatches, and has brought them back to life in the modern era through clever marketing.

It is a well-known fact that the Pasha was designed in 1985 by Gerald Genta, the genius watch designer who also worked on the Audemars Piguet Royal Oak and Patek Philippe Nautilus.

III. "Materials"

"CPCP" is available only in the high-quality materials of yellow gold, white gold, pink gold, and platinum, and there are no stainless steel models. We aim to differentiate ourselves by being particular about the materials we use and by clearly positioning ourselves as the highest-end line.

IV. "Movement"

Another feature is the introduction of sophisticated, high-end hand-wound movements made by Piaget, Frederic Piguet, Girard-Perregaux, etc. In addition, many models feature see-through backs, allowing you to see the movement, which shows that the brand is conscious of men (who like mechanical watches).

Ⅴ. "Dial"

Normally, only "SWISS MADE" or "SWISS" is written at the 6 o'clock position on the dial, but "CPCP" uses the " CARTIER PARIS " notation as a rule. This unusual "PARIS" notation creates a sense of exclusivity, which is one of the reasons that it has captured the hearts of men.

Representative models of "CPCP"

We will introduce the representative models released as "CPCP" in order of their release.

1. "Tonneau" Born: 1906

■Features
-An elegantly curved case with a barrel motif.
- The crown features a sapphire cabochon for the first time.
- Influenced by Art Deco, the design is beautiful with a combination of straight lines and curves.

[Source][Source][Source][Source][Source][Source][Source][Source][Source][Source][Source][Source][Source] Sotheby's

summary

What did you think.

Cartier's watch collection is extremely extensive and we cannot cover everything here, but we hope to have given you a taste of their innovative, timeless designs that are acceptable to modern people.

In recent years, as the price of luxury sports watches has risen, more and more people are turning their attention to dress watches. Cartier watches are both well-known and have excellent designs. It might be a good idea to add one to your collection as a watch to wear on formal occasions.

see you!