[2022 Edition] Mechanical Wristwatches "What is H. Moser & Cie., the "manufacturing" that is shaking up the Swiss watch industry?"

Hello everyone.

This time, I would like to talk about the Swiss luxury watch brand H. Moser & Cie. With its commitment to craftsmanship that has made a big impact on the Swiss watch industry, H. Moser & Cie. is a brand that has been attracting attention from watch collectors in recent years.

We will be introducing the fascinating brand H. Moser & Cie. through its history and five collection lines in two parts, so please stay tuned until the end.

In this first installment, we will introduce the history of H. Moser & Cie., the SPECIALS collection, and unique pieces.

What is H. Moser & Cie.?

Johann Heinrich Moser (hereafter referred to as H. Moser) was born in Schaffhausen, Switzerland, known for the Rhine's largest waterfall, the Rhinefall, in 1805. Schaffhausen is the capital of the Swiss canton of Schaffhausen and is located near the border with Germany. Born into a family of watchmakers, H. Moser took over the family business and learned the trade of watchmaking.

* [Photo][Photo][Photo][Photo][Photo] Equipped with hand-wound caliber "HMC 324"

[Source][Source] Christie's

"Unique Piece"
"Swiss Icons Watch" 2018

Announcing "Swiss Icons Watch".

This watch features the octagonal bezel of Audemars Piguet's Royal Oak, the bezel design of Rolex's GMT Master, the dial pattern and bracelet of Patek Philippe's Nautilus, Breguet's hands, an IWC-style logo and the place name "SCHAFFHAUSEN", a Girard-Perregaux tourbillon bridge (a flying tourbillon mechanism with a decorative bridge), a Hublot case, lugs and screws, a Cartier cabochon crown, and Panerai indexes (sandwich) and crown guards.

It was planned to be sold in a limited edition, with the profits going towards promoting Swiss watch culture, but when various brands were approached prior to the release, some did not support the idea, and so it became a phantom model that was never sold.

Dear Friends and Associates of H. Moser & Cie.,

" It's not easy for everyone to #MakeSwissMadeGreatAgain . Our aim was to pay tribute to the great pioneers of this beautiful world of watchmaking and to warn against certain practices, but unfortunately our message was misunderstood. Therefore, the Swiss Icon watch will not be released and the donation will not be made to the foundation aimed at educating and training young watchmakers."

", says Eduardo Meylan.

In fact, it is a play on former President Trump's slogan "Make America Great Again," and satirizes the watch industry by linking it to current events.

"Unique Piece"
"Moser Nature Watch" 2019

The Moser Nature Watch has a case made from plants. After trial production using various plants, succulents, mosses, mini echeveria, watercress, and purple tradescantia were planted on the bezel. The dial is made from natural minerals and lichens from the Alps, and the strap is covered with grass. All of these plants and minerals were collected and produced in the Swiss Alps.

This work is imbued with a desire for environmental conservation and sustainable development, and declares the following three points:

① Meet the certification requirements of the Responsible Jewelry Council in 2019. ② Use fair trade materials whenever possible. ③ Offset surplus emissions with purchased carbon credits to ensure zero carbon emissions in watch manufacturing.

The slogan used is " #MakeSwissMadeGreen (Again) ", a parody of former President Trump's slogan used when the company abandoned the release of the "Swiss Icons Watch" the previous year, but the Moser Nature Watch also uses a phrase that effectively expresses the symbol.

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What did you think.

We would like to introduce you to H. Moser & Cie., a brand that is quietly gaining popularity at the moment.

Although we do not currently stock many of this brand in our store, it is definitely one to keep an eye on in the future. For some of you, this may be the first time you've heard of H. Moser & Cie., but we hope that by reading this article, you've at least become at least a little interested. If you're interested, please check out their official website.

Next time, we will introduce the remaining four collections: "STREAMLINER", "PIONEER", "ENDEAVOUR" and "HERITAGE" . Stay tuned!

see you!