[February 2026 Edition] - What makes them popular compared to Japan? - 5 watches popular with overseas customers

In recent years, we have seen an increase in inquiries and visits from overseas customers, and a clear trend has emerged in the models they are looking for. In addition to design and brand image, there is a global market value and rarity that are highly valued, and there are "popular points unique to overseas" that are slightly different from those in Japan.

This time, we have carefully selected five models that have received particularly positive feedback from overseas customers. We will introduce their appeal in an easy-to-understand manner, along with the reasons why they are popular from a global perspective.

If you are interested in any of the watches, please take this opportunity to register your interest (request for restock)!

① [TAG Heuer] "Carrera Fragment" "Ref. CBS221B.BA0045"

The TAG Heuer Carrera Fragment (Ref. CBS221B.BA0045) is a special edition model created in collaboration with world-renowned designer Hiroshi Fujiwara, and has garnered significant attention both domestically and internationally. Its minimalist, urban design has been highly praised by fashion-conscious international customers, and its appealing black dial, with its characteristically minimalist design, is characteristic of the Fragment collection.

The design, which combines the Carrera's signature sporty case with vintage elements, matches a wide range of occasions, from everyday wear to dressy casual wear. Equipped with the Caliber 02, it boasts excellent practicality, precision, and finish, making it a model that is being reevaluated worldwide.

As it was released in limited quantities, there is little market circulation, and it is a model that we can confidently recommend to overseas customers as a watch that combines collectibility and fashion.

■Product page here👉 https://commit-watch.co.jp/products/vufduxv8

② [Cartier] Tank Louis Cartier Skeleton "Ref. CRWHTA0002"

The Cartier Tank Louis Cartier Skeleton (Ref. CRWHTA0002) is a work of art that is especially popular among overseas customers, even among the globally acclaimed Tank collection. Its iconic square case and bold skeletonized design perfectly embodies Cartier's aesthetic in a mechanical watch, earning it strong support from collectors in Europe and Asia.

The beautifully open skeleton structure in the center of the dial allows direct viewing of the movement, highlighting its appeal as a piece of wearable art rather than just a functional watch. The minimalist design, stripped of all unnecessary elements, is easy to coordinate with any fashion, and is finished in a way that combines the luxury and lightness that is characteristic of Cartier.

It pairs beautifully with the elegant leather strap, making it a popular choice for overseas customers as a watch that elevates a dressy style. This model is highly acclaimed globally for its brand power, design, and rarity.

■Product page here👉 https://commit-watch.co.jp/products/m4jf3zi4

3. Vacheron Constantin Fiftysix Automatic, Ref. 4600E/000R-H101

The Vacheron Constantin Fiftysix Automatic, Ref. 4600E/000R-H101, boasts a design that exquisitely blends classic and modern elements, making it a highly sought-after model among international customers. Its warm 18K pink gold case and black sector-type dial create a retro-modern yet sophisticated look that has earned it strong support from collectors in Europe and the Middle East.

The Fiftysix design is popular because it has its roots in classic 1950s models, but incorporates modern case lines and a highly legible dial layout. Its "just right sense of luxury," which is neither too classic nor too modern, has earned it praise from overseas customers as being easy to use.

Equipped with an automatic movement, this versatile model has a moderate case thickness and comfortable fit, making it suitable for a wide range of occasions, from everyday wear to formal occasions. As a timepiece that combines the brand's prestige with practicality, it is one that we can confidently recommend to overseas customers.

■Product page here👉 https://commit-watch.co.jp/products/uufric7q

4. Audemars Piguet Royal Oak Offshore Chronograph, Ref. 26405CG.OO.A004CA.01

The Audemars Piguet Royal Oak Offshore Chronograph, Ref. 26405CG.OO.A004CA.01, is a watch that has become an iconic presence, garnering overwhelming support from customers overseas. Its bold 42mm case and unique gray ceramic design set it apart from other sporty luxury models, earning it strong praise from collectors in the Middle East, Asia, Europe, and the United States.

The reason for its popularity is that the three-dimensional Mega Tapisserie dial, distinctive coloring, and AP's exquisite finish combine to create a strong impact on the wrist. Details that enhance practicality, such as the highly visible chronograph layout and robust ceramic case, are also attractive.

The silicone rubber strap comfortably supports the Offshore's signature weight and presence, completing its urban, sporty style. Packed with elements that will appeal to luxury-minded overseas buyers, this model combines brand power, design, and rarity at a high level.

■Product page here👉 https://commit-watch.co.jp/products/8ptsvypa

5. [Patek Philippe] "Nautilus Chronograph" "Ref. 5980/1AR-001"

The Patek Philippe Nautilus Chronograph (Ref. 5980/1AR-001) is a "king of luxury sports" that boasts overwhelming popularity in overseas markets. This model, in particular, features a combination of stainless steel and 18K rose gold, achieving a high level of sportiness and luxury. It has garnered strong support from collectors in Europe and the United States, particularly in Asia and the Middle East, who appreciate glamour.

The dial features a beautiful Nautilus-like blue dial, which changes color depending on the angle of the light. The integrated chronograph counter at 6 o'clock is highly visible, combining sophisticated design with functionality.

The case and bracelet exude the dignity and elegance of a combination model, yet are comfortable to wear and have a versatile design that can be used for both everyday and formal occasions. Furthermore, the Nautilus chronograph is highly regarded internationally as a "high-end sports watch" that is different from a sports Rolex, and is a classic model that always attracts attention in global markets.

Not only is it a popular model, but it also combines brand power, status, design, and rarity, making it a watch that is extremely popular with customers overseas. It is a timepiece that has a clear reason for being chosen globally.

■Product page here👉 https://commit-watch.co.jp/products/jykint46

summary

The five watches introduced here are highly popular among overseas customers, and all of them are models that firmly meet the three criteria of design, status, and the brand's global reputation. The "overseas perspective" that is slightly different from that in Japan can lead to new standards for choosing a watch.

Models with strong brand power and high global market value, and rare and fashionable models - there are clear reasons why they are chosen globally. Understanding the preferences of overseas customers should broaden the range of watch choices available.

I hope this selection will be helpful to you.