Did you know that a collaboration model between Audemars Piguet and Matthew Williams was announced on August 25th?
In this issue of the "Celebrity Series," we will be introducing the much talked about designer who collaborated with Audemars Piguet. I would like to focus on Matthew Williams ! Matthew Williams is the director of the luxury brand Givenchy and the founding designer of his own brand, 1017 ALYX 9SM.
We will also be introducing his new Royal Oak and collaboration models with the Royal Oak Offshore, so please stay tuned until the end.
Who is designer Matthew Williams?
In 2020, he was appointed as the new creative director of the luxury brand Givenchy at the young age of 34. Matthew Williams ".
Following in the footsteps of John Galliano, Alexander McQueen, and Riccardo Tisci, he is now in charge of the collections of a major fashion house with a history of about 70 years, and is widely known as a self-taught and talented designer. Matthew Williams' talent has been recognized by world-famous artists such as Lady Gaga and Kanye West, and his creative and sophisticated designs based on innovation and craftsmanship have won him the support of many modern fashionistas.
Who is ALYX, the brand that is constantly receiving collaboration offers?
ALYX made its debut with the 2015 Fall/Winter women's collection. For Matthew Williams, launching his own brand was a dream come true, and the brand's name, ALYX, was named after his daughter . Since its debut, the brand has steadily gained recognition, and was selected as a finalist for the 2016 LVMH Prize for Young Fashion Designers. In 2017, the brand moved to Italy, and began selling men's wear from its Fall/Winter collection that same year. In 2018, the brand was renamed 1017 ALYX 9SM , and the brand's first fashion show was held in Paris.
ALYX is also actively involved in collaborations, having successfully teamed up with a wide range of brands from street to luxury, including Hiroshi Fujiwara's Fragment in 2016, sneaker brand VANS in 2017, Mackintosh in 2018, NikeLab, Dior, and Moncler in 2019, and Stussy in 2020.
What is the long-awaited collaboration model with Matthew Williams?
In 2021, Matthew Williams teamed up with Mad Paris, a luxury mechanical watch custom brand, to customize the Royal Oak.
This is a long-awaited collaboration, and Audemars Piguet has announced four new models using the Royal Oak and Royal Oak Offshore, as well as a unique piece. Expressing Matthew Williams's specialty of industrial worldview, the modern collection is designed in one tone of 18KYG (yellow gold) and 18KWG (white gold) and is aimed at people who love urban fashion. The minimalist design comes in sizes ranging from 37mm to 42mm, and the brand's first simultaneous release of the two models, the Royal Oak and the Royal Oak Offshore, with the same design is sure to be a highlight.
Source: https://www.audemarspiguet.com/com/ja/watch/apxalyx.html
❶ Royal Oak Automatic 37mm
"Ref.15550BA.OO.1356BA.02"
❷ Royal Oak Chronograph 41mm
"Ref.26240BA.OO.1320BA.01"
❸ Royal Oak Offshore Chronograph 42mm
"Ref.26238BC.OO.2000BC.01"
❹ "Royal Oak Offshore Chronograph" 42mm
"Ref.26238BA.OO.2000BA.01"
summary
That's all, what do you think?
In this collaboration, which was created with the aim of "Challenging the norm," the iconic Royal Oak tapestry dial is given a hairline finish in the same color as the case, and the minimalist design without hour markers or date is something that really appeals to me!
The last piece of the new collection, a unique piece that was made to be the only one of its kind in the world, was auctioned off at the collaboration commemoration party held in Tokyo on August 24th, and sold for an astounding 1 million dollars! The proceeds from the auction will be donated to the NGOs Kids in Motion and Right to Play to support education for children in developing countries and to help build local infrastructure.
Finally, this collaboration, designed by Gerald Genta, the creator of the Royal Oak, and polished by contemporary fashion designer Matthew Williams, is truly a masterpiece between designers from across time and space!
We hope that this article will help you choose your favorite watch and serve as an opportunity for you to grow more passionate about watches.
see you!