
Purchasing products online has become commonplace these days. Luxury watches are no exception. At our store, many customers search for information published on our website (hereafter referred to as HP) before coming to the store, and many also purchase directly online. In fact, products with a high number of hits are almost always sold immediately. This is why the number of HP hits is an important indicator for measuring the attention and popularity of a product in the market.
Therefore, we would like to introduce the top five most popular models for the past six months, by brand, over multiple installments. We hope that you will pay attention to this ranking and use it as a tool to identify models that are in high demand.
This time, we will be focusing on and introducing six-digit models (models released in recent years with six-digit model numbers) from Rolex, the epitome of luxury watches! Please enjoy until the end.
5th place
Daytona "Ref. 126506"

In fifth place is the "Ref. 116506," a new model released in 2023.
This highly popular model boasts an elegant combination of a chestnut brown Cerachrom bezel and a refreshing ice blue dial, and a stately platinum case and bracelet. Compared to the previous model, the Ref. 116506, the subdials have been made larger and the indices have been given a sharper shape. The color is easy to wear every day, yet still leaves a bold impression, making it a highly recommended purchase, even from an investment perspective.
4th place
Daytona "Ref. 126500LN"

Coming in fourth place is the Ref. 126500LN, which was released in 2023, the 60th anniversary of the birth of the Daytona.
This is the seventh-generation Daytona, a complete redesign for both the solid gold and Rolesor models. A key feature is the use of the same metal as the case for the Cerachrom bezel's edge. The dial design, reminiscent of the Ref. 16520, known for its El Primero movement, offers a sharper impression than its predecessor, the Ref. 116500LN. This bezel and dial combination is reminiscent of the hand-wound Daytona, one of the most popular vintage models. The movement has also been updated, replacing the renowned Cal. 4130, which served for over 20 years, with the Cal. 4131, which boasts improved durability and energy efficiency. This is a watch packed with the charm of a classic model.
3rd place
Daytona "Ref. 126508"

In third place is the Ref. 126508, which was released in 2023 to celebrate the 60th anniversary of the Daytona's birth.
This seventh-generation Daytona, which has undergone a complete redesign along with the stainless steel and Rolesor models, boasts a striking black dial reminiscent of the Ref. 16528. While the Daytona's solid-state models are available in a wide variety of dial variations, the black and golden dials, particularly those reminiscent of the El Primero, offer a classic feel despite being a current model, making it a watch that can be recommended to a wide range of people.
2nd place
Submariner "Ref. 116610LV"

Coming in second place is the Ref. 116610LV , which was released in 2012 to commemorate the 50th anniversary of the Submariner and features Rolex's corporate color green.
Of the three generations of green Submariners, this is the only one with a green bezel and green dial (the other two models have green bezels and black dials), and it features a beautiful sunray-finished green dial. Of course, it's not just stylish, it's also a valuable investment; the 2020 new guarantee model, the final year of production, is particularly rare and often trades at high prices. If you've ever thought that a black bezel Submariner might be a little bland, why not try this model?
1st place
Land Dweller "Ref. 127334"

Taking the honorable first place is Rolex's new collection, the Land-Dweller (Ref. 127334), which was announced in 2025 and quickly became the center of attention.
This 42mm Rolesor watch, crafted from a combination of stainless steel and 18K white gold, features a fluted bezel, one of Rolex's signature features, giving it a sporty yet elegant look. Its most distinctive feature is the refreshing and cool intense white honeycomb motif dial, whose three-dimensional pattern emerges depending on the angle of the light, shining beautifully under the strong summer sun. The flat jubilee bracelet, despite its rugged appearance, offers exceptional comfort, making it perfect for everyday wear or active occasions.
summary
What did you think?
While the popular Daytona stainless steel models naturally ranked highly, the only one in the top five was the platinum Daytona Ref. 126506. While it's not in everyone's price range, there are likely many who would like to own this model someday, as it's packed with attractive features.
In any case, six-figure Rolex models like the ones we introduced this time are so popular that their prices fluctuate dramatically. We understand that it can be difficult to know when it's the right time to buy or sell, so if you're considering buying or selling, please feel free to consult with us first. We will provide appropriate advice based on your needs and circumstances.
We hope this article will be helpful for your buying and selling. Please look forward to the next access rankings!

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