Nowadays, purchasing products online has become commonplace. Luxury watches are no exception. At our store, many customers search for information published on our website (hereafter referred to as HP) before coming to the store, and many customers purchase directly online. In fact, products with a high number of hits are almost always sold immediately. For this reason, the number of HP hits is an important indicator for measuring the attention and popularity of a product in the market.
Therefore, we would like to introduce the top 5 most accessed products in the past year by brand in multiple posts. We hope that you will pay attention to this ranking and use it as an insight to identify models with high actual demand.
This is the first installment of our series, and we will be focusing on the six-figure models (current models) of Rolex, the name synonymous with luxury watches! Please enjoy until the end.
5th place: "GMT Master II" "Ref. 126711CHNR"
Coming in fifth place is the GMT-Master II "Ref. 126711CHNR," which was released in 2018 with a brown and black bezel color.
This model is also known as "cafe au lait" because of its brown bezel. Incidentally, the 18KERG (Everose Gold) x SS (stainless steel) combination is a first for the GMT Master series, and it attracted a lot of attention when it was first released. The movement "Cal.3285" boasts a long power reserve of about 70 hours and has an elegant finish that can be worn by both men and women, so it might be a good idea to consider it as a gift.
4th place: "Submariner Green" "Ref.116610LV "
In fourth place is the Ref. 116610LV , which was released in 2012 to commemorate the 50th anniversary of the Submariner and adopts Rolex's corporate color green .
Of the three generations of green Submariners, this is the only one with a green bezel and green dial (the other two models have green bezels and black dials), and it has a beautiful sunburst green dial. Of course, it is not only stylish but also a valuable investment, and the 2020 new guarantee model, the last year of production, is particularly rare and often traded at high prices. If you think that a black bezel Submariner is a little dull, why not try this model?
3rd Place
Explorer "Ref. 214270 "
Coming in third place is the Explorer "Ref. 214270," the model's first 39mm case diameter model that garnered much attention.
This Rolex, a perennial favorite as an entry-level luxury watch, was discontinued in 2021 with the announcement of the successor model "Ref. 124270," which returns to a 36mm case. Normally, Chromalight luminous paint is applied to the 3, 6, and 9 indexes, but there are some models with a specification called "blackout" that does not have luminous paint , and they are very popular due to their rarity. In particular, the blackout x mirror buckle model manufactured from around the summer of 2015 to around 2016 is both a valuable asset and a popular choice, so if you are looking for an Explorer, why not take a look at it?
2nd Place
"Daytona" "Ref. 116520 " White dial
In second place is the white dial Daytona "Ref. 116520", which was produced from around 2000 to around 2016.
This model was especially popular for its mirror-finished buckle, which was only available for about a year from the summer of 2015 to around 2016. There are also rare models with white dials that have turned ivory over time, commonly known as "cream dials." Its popularity has been increasing year by year, and good examples are traded at high prices and quickly disappear from the market. This model was sandwiched between the particularly popular "Ref. 16520" and "Ref. 116500LN," and seemed to have stagnated a little, but it has been attracting more attention in recent years, so it is worth keeping an eye on future developments.
1st Place
"Daytona" "Ref.116500LN " White dial
Taking the honorable first place is the white-dial "Ref. 116500LN" released in 2016, which boasts overwhelming resale value and name recognition and is widely hailed as the greatest masterpiece of the Daytona series to date.
The bezel material has changed from stainless steel to Cerachrom, giving it a sharper, more manly look, and as you all know, it has become an explosively popular model. This model will be discontinued at "Watches and wonders Geneva" in 2023, and its successor, the "Ref. 126500LN," will be released. I'm sure you remember how much it attracted attention. It has yet to be seen on the secondary market, but I wonder what the market price of this "Ref. 116500LN" will be once it starts to circulate! I'm really looking forward to it.
summary
What did you think.
As expected, the results showed that models that are rumored to be popular on the streets are strong. Six-figure Rolex models like the ones we introduced this time are very popular, so their prices fluctuate dramatically. We understand that it can be difficult to know when to buy and sell, so if you are considering buying or selling, please feel free to consult with us first. We will provide appropriate advice based on your requests and circumstances.
We hope this article will be helpful for your buying and selling. Please look forward to the next access ranking!